The Story
Why it exists.
David Apel built Kingside around a single intention: tonka bean absolute and Bourbon vanilla, layered until the warmth becomes the whole point. The name belongs to Mind Games' chess vocabulary, kingside and queenside, the opening positions that control the board. But this isn't about aggression. It's about presence. The kind that settles into a room before you've spoken. For a 2025 release from a house that treats fragrance like strategy, Kingside is the quiet move that wins the game. Open, the blend feels creamy and inviting, the vanilla lending sweetness while the tonka bean anchors it with a soft, powdery warmth that feels almost tactile.
If this were a song
Community picks
Bubbles
Yussef Dayes
The Beginning
David Apel built Kingside around a single intention: tonka bean absolute and Bourbon vanilla, layered until the warmth becomes the whole point. The name belongs to Mind Games' chess vocabulary, kingside and queenside, the opening positions that control the board. But this isn't about aggression. It's about presence. The kind that settles into a room before you've spoken. For a 2025 release from a house that treats fragrance like strategy, Kingside is the quiet move that wins the game. Open, the blend feels creamy and inviting, the vanilla lending sweetness while the tonka bean anchors it with a soft, powdery warmth that feels almost tactile.
What separates Kingside is its pyramid structure itself. The top notes are already nutty, already warm. Pistachio cream and cardamom arrive together, layered in a way that feels deliberate and composed. The heart shifts the mood differently as it deepens: hazelnut flower, rum, and pink peony create a warmth that reads almost edible. The peony floats above, keeping the heart from becoming too heavy while adding a subtle floral dimension that softens the nuttiness beneath it. The composition builds in complexity rather than moving through dramatic changes.
The Evolution
On skin, the opening is thick. Pistachio cream with a bitter-green edge beneath the sweetness, not quite roasted, but not raw either. The grapefruit zest provides a bright, tart counterpoint to the cream for the first part of the wear. Then the hazelnut and rum emerge, turning the composition warmer, more intimate. The peony floats above it all, keeping the heart from becoming too heavy. By hour two, the tonka bean absolute takes command. It doesn't replace the pistachio, it absorbs it. The drydown is warm, slightly sweet, and remarkably persistent. The composition lingers at the pulse points, tonka bean and balsam notes softening over time into a quiet, comforting warmth that remains close to the skin.
Cultural Impact
Kingside arrived in 2025 as an extrait de parfum浓度的作品,合作 from a house that treats fragrance like a chess game, every move deliberate. The composition rewards confidence with its warm, sweet presence that doesn't hold back. Among niche gourmand releases, it makes its mark through the balance of nuttiness and florals.
The House
United States · Est. 2022
Mind Games is a New York-based niche fragrance house founded in 2022 by Alex and Mariana Shalbaf. The brand draws its creative identity from chess, translating the intellectual precision, strategic elegance, and psychological depth of the game into olfactory experiences. Each fragrance within the collection represents what the brand calls an aromatic movement, inspired by moves on an imaginary playing field. The house operates under The Fragrance Group, the parent company Alex Shalbaf leads as CEO, with Mariana Shalbaf serving as Creative Director. Mind Games produces extrait de parfum浓度的作品,合作的调香师包括Annick Menardo、Christelle Laprade、David Apel等人。品牌以Extreme olfactive signatures为追求,致力于在香水中实现策略与感性的平衡。
If this were a song
Community picks
Late-night warmth. The kind of playlist that belongs in a dim room with warm light, low voices, and a drink in hand. Bossa nova restraint meets jazz warmth, nothing too fast, nothing too loud. The fragrance doesn't ask for attention and neither does this.
Bubbles
Yussef Dayes






















