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    John Varvatos

    Artisan Pure.

    Cold press from the grove.

    CitrusFresh SpicyAromaticWoody

    Artisan Pure by John Varvatos is a eau de toilette fragrance that opens with Clementine, Lemon, Mandarin Orange, transitions into a heart of Petitgrain, Ginger, and settles into a base of Woody Notes, Musk, Orris Root. Expect 4-6 hours longevity and moderate sillage. Best suited for spring and summer. Rated 4/5, loved by the community, 226 votes.

    The Full Picture

    What you'll experience.

    John Varvatos

    Artisan Pure

    Cool morning. Sun-warmed skin.

    Middle Notes

    Main Accords

    CitrusFresh SpicyAromaticWoody

    Tap any ingredient to rate its prominence

    Your Verdict

    4.2/5

    226 total votes

    How It Performs

    When to Wear

    Character

    The Experience

    Cool morning. Sun-warmed skin.

    Top Notes · 0-15 minutes

    Bright citrus hits first. Lemon and bergamot arrive together, sharp and immediate, then clementine and mandarin follow within seconds to round the edges. Thyme and marjoram arrive quietly but don't stay subtle, they push against the fruit, adding an herbal coolness that keeps the opening from feeling sweet. The effect is crisp, almost astringent.

    ConfidentRefinedNaturalModernSophisticated

    The Story

    Why it exists.

    Artisan Pure arrived in 2017 as a limited edition. That matters because it means every decision was made without compromise, no mass-market calculations, no safe bets. Rodrigo Flores-Roux designed it as a counterpoint to the original Artisan from 2009, going sharper, cooler, more stripped-back. The brief, if you could call it that, was Xalapa. The lush hills outside that Mexican city, where citrus grows alongside coffee in a landscape that sounds more like a perfume concept than a real place. But Xalapa is real. And the combination of bright fruit and humid green is exactly what Artisan Pure smells like.

    If this were a song

    Community picks

    Aquarius/Let the Sunshine In

    The 5th Dimension

    Artisan Pure audience atmosphere

    Who It's For

    Is it for you?

    Artisan Pure speaks to a specific kind of person. See if it matches who you are.

    Always ready for the next journey

    Values experience over possessions

    Feels most alive outside comfort zones

    Why you'll love it

    Bitter citrus that cuts through summer heat

    Smooth enough to wear year-round, surprising depth in the drydown

    Herbal quality keeps it from reading generic

    Universal appeal without feeling safe

    Perfect balance of citrus brightness and woody refinement

    Consider if...

    Performance falls short for the price point

    Fades faster than expected on dry skin

    Opening can overwhelm if you spray too much

    Limited availability makes blind buying risky

    Not enough sillage for a room-filling presence

    Further Discovery

    You might also like.

    How it compares

    How Artisan Pure compares to similar fragrances
    This fragranceArtisan PureJohn VarvatosNeroli PortofinoTom FordNeroli Portofino ForteTom Ford
    ConcentrationEau de ToiletteEau de ParfumEau de Parfum
    Top NotesClementine, Lemon, Mandarin OrangeBergamot, Mandarin Orange, LemonBitter orange tree absolute, Bergamot, Basil
    Longevity4-6 hours4-6 hours6-10 hours
    SillageModerateModerateModerate
    Best SeasonSpringSummerSummer
    Rating4.18/53.98/53.98/5

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    Reviews

    What others think.

    The bitter citrus opening either gets you or doesn't, and the bergamot-thyme combo is what makes it polarizing. Which side of that divide did you fall on?

    About Artisan Pure