Heritage
A house, in its own words
The story of Vivamor Parfums begins in early 2022, when a small team of fragrance enthusiasts decided to translate the concepts of vitality and affection into olfactory form. Their first public offering, Addiction Absolu, arrived later that year and signaled a willingness to experiment with bold accords while maintaining wearability. In 2023 the house expanded its palette with Caramel Pop, a gourmand composition that quickly appeared on independent review channels, and Dubai Reverie, a scent that referenced the city’s luminous nightlife. 2024 saw the release of Tagomago, a nod to the Balearic island’s salty breezes, and Midnight Mischief, a darker, spice‑laden piece that attracted attention from niche‑focused blogs. By 2025 Vivamor introduced Main Character, a fragrance marketed as a personal signature, and Forbidden Temptation, a limited edition that played with forbidden fruit motifs. The brand’s rapid output has been documented on platforms such as Fragrantica, which lists its earliest edition in 2022 and its most recent in 2026. Throughout this period Vivamor has maintained a modest production scale, opting for small‑batch releases that allow close monitoring of quality and scent evolution. The house’s growth has been punctuated by collaborations with emerging perfumers, most notably Jerome Di Marino, whose work under the mentorship of Francis Kurkdjian contributed to several 2023‑2025 launches. While the label does not claim industry awards, its consistent presence in niche fragrance forums and YouTube unboxing videos demonstrates a steady, community‑driven reputation. Vivamor Parfums frames its creative vision around the interplay of life’s intensity and love’s intimacy. The brand states that each fragrance should act as a personal narrative, a scent that can be recalled like a chapter in a diary. This philosophy translates into a focus on storytelling through olfactory layers rather than relying on trend‑driven formulas. The house emphasizes authenticity, choosing to source ingredients that evoke specific places or emotions, whether that is the caramelized sugar of a street market or the smoky oud of a desert night. Sustainability is addressed through selective ingredient sourcing; the brand prefers suppliers that practice responsible harvesting, especially for natural extracts such as vanilla and ambergris substitutes. Transparency is another pillar: product pages list the concentration type (eau de parfum, extrait) and provide brief scent families, allowing consumers to make informed choices. By keeping its catalogue lean, Vivamor can devote attention to each launch, ensuring that the creative intent remains clear from concept to bottle. The brand also encourages dialogue with its community, inviting feedback through social media comments and independent review channels, which in turn informs future scent directions.