The Story
Why it exists.
The beginning
Vanilla Velvet is Touchland's formal debut into fine fragrance, a 2025 release from the Barcelona-born brand that built its name on making hand sanitizer smell like something worth wearing. Givaudan composed the scent as a body mist format, translating Touchland's signature warm-vanilla personality into a format designed for more generous application. The brief was simple: take vanilla seriously. Not as a supporting player or a comfort note, but as the main event, radiant, layered, and built to last through a full day without retouching.
What makes this composition work is the balance between richness and restraint. Vanilla often swings between flat simplicity and overwhelming sweetness, Vanilla Velvet threads the needle. The coconut flakes add a toasted dimension that keeps the sweetness grounded, while lily of the valley provides an unexpected clean lift that reads almost aquatic against the warmer base. The result is a vanilla that feels considered rather than predictable, the kind of scent that earns a second look from people who've decided vanilla isn't for them. Sandalwood and almond in the base ensure the drydown stays warm and intimate rather than cloying.
The evolution
The opening hits warm and immediate, vanilla and coconut milk arriving together, no hesitation. Within twenty minutes the whipped cream note emerges, adding a silky texture that smooths everything out, while lily of the valley keeps the composition from tipping into edible territory. The handoff to sandalwood and almond happens around the two-hour mark, and this is where the fragrance earns its name, the texture shifts from creamy to something almost velvety, a quiet softness that lingers close to the skin for another two to three hours. On fabric, the coconut and sandalwood stay detectable well into the next morning, softly warm and persistent without announcing themselves.
Cultural impact
Touchland's move into fragrance carries the brand's core philosophy forward, that everyday products should deliver genuine sensorial pleasure. Vanilla Velvet serves as an accessible entry point for anyone curious about fine fragrance without wanting to commit to a full bottle of something more demanding. The body mist format invites reapplication and casual wear, positioning warmth and intimacy over projection and performance.



















