Heritage
A house, in its own words
Touchland traces its origins to 2010, when Andrea Lisbona founded the company in Barcelona, Spain. The brand spent its early years developing and refining its product concept before making a pivotal move in 2018, relocating operations to the United States to launch its first hand sanitizer line. The company initially used crowdfunding platform Kickstarter to build early traction and validate consumer interest in a premium take on personal hygiene products. Upon entering the US market, Touchland secured shelf space at Target, which provided mass-market visibility and initial scale. The brand made a deliberate strategic shift away from mass retail, trading volume for prestige positioning by moving its distribution to Sephora. This repositioning placed Touchland's products adjacent to perfumes and cosmetics rather than alongside pharmaceutical or drugstore staples, fundamentally reshaping consumer perception. According to reporting, the company reached $880 million in sales through its hand sanitizer business before the fragrance expansion. The 2025 launch of the Power Essence Body Mists collection represented a homecoming of sorts, bringing the scent-focused identity that drove sanitizer success into a category more directly aligned with traditional perfumery. Touchland operates from the conviction that everyday personal care products should deliver genuine sensorial pleasure, not merely functional utility. The brand built its early success by reframing hand sanitizer from a clinical necessity into a ritual of self-care, asking consumers to consider how a quick sanitizing moment could also be an opportunity for mood elevation. This philosophy manifests in the brand's persistent focus on scent as its primary differentiator, with complex fragrance profiles featuring ingredients like sandalwood, aloe, and radish root replacing the alcohol-forward approach of conventional sanitizers. Founder Andrea Lisbona has articulated the brand's ongoing mission as one of reimagining everyday essentials with attention to innovation, design, and experience. The expansion into body mists and fragrance reflects an evolution of this philosophy, extending the sensory language developed for sanitizer into a category where fragrance craft is the explicit value proposition. Touchland positions its scents as mood-boosting, targeting the emotional dimension of fragrance experience rather than purely olfactory appreciation.