Heritage
A house, in its own words
Thomas de Monaco began his fragrance journey by creating private scents for friends in the late 2010s. In 2020 he released Raw Gold, a perfume that later appeared in the public catalogue. The positive response encouraged him to formalise his vision. By 2022 he founded Thomas de Monaco Parfums, establishing the brand in a studio whose interior was designed by Gustave Eiffel, according to The Perfume Society. The studio, located in Switzerland, provides a spacious backdrop for the brand’s creative work. That same year the house launched Eau Coeur, a scent that highlighted the founder’s interest in heart‑centered narratives. In 2023 the brand expanded its range with Raw Gold Extrait de Parfum, Sol Salgado Extrait, and Fuego Futuro Extrait, each exploring a different facet of the original Raw Gold concept. 2024 saw the debut of Ultima Storia, a fragrance that references storytelling through layered accords, while Jade Amour and Fleur Danger arrived in 2025, marking the house’s continued commitment to fresh perspectives. Throughout its growth, Thomas de Monaco Parfums has kept production in Zurich, partnering with the boutique laboratory Luzi, which works under the Bachmann name. This partnership ensures that each bottle reflects the same level of care that the founder applies to his photographic work. The house treats scent as a visual medium, translating light and shadow into aromatic form. Thomas de Monaco describes his creations as "light passing through a memory," a notion that guides the brand’s narrative approach. The philosophy prioritises authenticity over trend, favouring ingredients that tell a story rather than chase market hype. The brand values transparency, sourcing raw materials that can be traced to their origin and collaborating with a single laboratory to maintain consistency. Each launch follows a concept‑driven brief, allowing the scent to evolve from an idea rather than a brief from a commercial brief. This method encourages a dialogue between the creator’s visual instincts and the perfumer’s technical skill, resulting in fragrances that feel both personal and universally resonant.