The Story
Why it exists.
The beginning
Some scents disappear and leave a hole. Candie's for Men, the late-90s cologne that gave a whole generation of teenagers their first proper bottle, went quiet at some point, and nobody quite got over it. The Dua Brand is known for bringing back these kinds of lost fragrances, stepping in where the originals left off. #Candy, released in 2020, is their answer to that loss: a reconstruction of the discontinued Candie's for Men, a masculine/unisex aromatic that brings the original back from obscurity. It's bottled at extrait de parfum strength, which gives the juice more body and density than a standard eau de toilette, helping the scent project further and linger longer on skin throughout the day.
The composition borrows from the original Candie's for Men blueprint. Watermelon leads, which is unusual in a men's aromatic; sweet, almost naive in its opening, like biting into a cold slice of fruit on a hot day. Cardamom and coriander bring the spice, keeping the fruit from tipping into juvenile territory. The cardamom has a dry, almost peppery quality that sits just beneath the fruit, while the coriander adds a slightly soapy, green-herbal facet that keeps things grounded. Green leaves and oakmoss hold the middle, giving it an outdoorsy backbone that grounds the sweetness.
The evolution
First spray: cold watermelon and grapefruit, bright enough to catch attention in an elevator. The coriander sneaks in underneath, not loud, just present, giving the sweetness a bit of backbone before it can read as juvenile. Cardamom adds warmth at the edges, its slightly sweet, almost nutty character wrapping around the fruit like a soft blanket. Ten minutes in, the green leaves arrive and the whole thing tilts outdoors. Less fruit bowl, more backyard after rain. The oakmoss grounds it, and the melon mellows from sharp to something softer, almost like the fruit has been sitting in the sun, its bright acidity fading into a rounder, more honeyed sweetness. Birch wood and cedar creep in around the one-hour mark, and the composition shifts from fresh to quietly woody without a hard break.
Cultural impact
#Candy fills a specific niche: fans of the discontinued Candie's for Men from the late 1990s. For people who wore that original in high school or college and watched it vanish from shelves, this is a second chance. The watermelon-led profile reads distinctly late-90s/early-2000s, a time when sweet, fresh aromatics dominated drugstore counters and the boundary between masculine and unisex fragrances was already starting to blur.













