Sova

The note philosophy behind Sova centers on authenticity over artistry. Lobb selected materials that evoke the unpolished reality of Pacific Northwest meadows rather than romanticized versions of pastoral scenes. Hay provides the primary aromatic character, but beeswax adds the slightly animalic, waxy quality of a working barn. Hops connect the fragrance to the region's agricultural identity while contributing bitter, herbal depth. Castoreum brings primal, animalic energy that prevents the composition from becoming sweet or delicate. The sweet elements (tonka, amber, vanilla) serve to balance rather than dominate, softening the sharper edges without domesticating them.

The evolution

The Sova experience begins at what most fragrances would call their heart phase. Hay and beeswax arrive simultaneously, immediately establishing the warm, dry character of sun-cured grass in a barn. There is no citrus brightness or watery freshness to ease the transition; the wearer is submerged directly into the meadow. As minutes pass, hops introduce their characteristic bitter, herbal quality, grounding the sweetness of the grass. Castoreum adds animalic depth that recalls leather and smoke, preventing the composition from becoming merely pleasant. The green notes of poplar and melilot provide bitter, almost medicinal counterpoint, while acacia offers fleeting green crispness. As time progresses, tonka, amber, and vanilla emerge more prominently, adding warmth and a subtle creaminess that balances the animalic and herbal elements. Broom provides faint powdery floral notes that smooth the transitions. The fragrance does not evolve toward a distinct drydown; it simply persists in this meadow state, gradually settling into the skin while maintaining its character.