The Story
Why it exists.
The beginning
The name holds a question Brazil has been asking since the 2012 launch, quem vai pegar o buquê lilás, who catches the purple bouquet? It's playful, a little curious, entirely human. Perfumer Napoleão Bastos anchored this fragrance in fig and lilac's violet-hued cousin energy: something floral that doesn't announce itself as floral. The fig provides an unexpectedly bright opening, while lilac adds a soft, slightly powdery undertone that never overwhelms. Together they create a tension between freshness and softness that feels both modern and timeless. The bouquet became the brief and the provocation, what does a fragrance named after a question smell like when it finally answers?
Fig as a top note carries real risk. It can skew medicinal, skew coconut, skew that weird milk-note territory that splits opinion. Here it reads green and slightly tart, the fruit before it's ripe, the leaf torn from the stem. Paired with kiwi's almost-pulp texture and a citrus lift that prevents anything heavy from settling too soon, the opening has an immediacy that earns attention. The jasmine heart doesn't soften so much as warm, pink pepper keeps it awake, adds a spice that feels nervous-system rather than cinnamon-spice. It's the moment before the answer, the held breath. Vanilla in the base does what vanilla does at its best: turns the whole thing creamy without tipping into dessert.
The evolution
The fig opens bright. Tangy. Almost too alert. Within ten minutes the kiwi swells into something rounder, juicier, and the citrus lifts the whole thing skyward. The jasmine announces itself around the half-hour mark, not sharp, not indolic, just warm and present, like skin after a long walk. The pink pepper is the structural choice here. It doesn't overwhelm. It holds the jasmine accountable, keeps it from floating off into abstraction. Then vanilla arrives. Quiet at first, gaining weight as the woods anchor underneath. By hour two, the fragrance has shed its question mark entirely. What lingers is creamy, warm, intimate. Close to the skin but not absent. The scent settles into something that smells like the memory of a warm room rather than the room itself.
Cultural impact
Quem Disse Berenice emerged in 2012 as a distinctive voice in Brazilian beauty, embracing playful naming and bold aesthetic choices. Quem Vai Pegar o Buquê Lilás? translates the Portuguese phrase for 'Who Will Catch the Purple Bouquet?' into a scent that captured the playful chaos of wedding bouquet tosses and garden celebrations. The fragrance brought a fruity-floral composition to the market, blending fig, kiwi, jasmine, and pink pepper into something that felt both accessible and unexpected.





















