The Story
Why it exists.
The beginning
Graffik Wood arrived in 2025, the same year Pull & Bear expanded its fragrance stable. Perfumer Ane Ayo built the composition around contrast, pairing bright bergamot against a creamy spine of coconut wood and sandalwood. The result doesn't read fashion-fragrance-thin. It reads like someone bothered with the formula. There's real architecture in here, not just a top-note trick dressed up in woody packaging. This sits inside the brand's "Parfum Collection 01" launch, where each scent was mapped to a personality. Graffik Wood got Charlie, the archetype who connects with notes that feel bright, charismatic, and distinctive. The kind of scent that earns attention without grabbing for it, the kind that fills a room by being quietly present in it.
What makes this composition do something different is the coconut. Not the suntan-lotion variety, the toasted, creamy kind, the kind that softens wood without sweetening it into dessert territory. Pair that with cashmere wood and the cedar underneath stops smelling like a pencil shaving. It smells like the lining of a good coat. Then basil threads through the heart, green and slightly bitter, so the woods don't congeal into one big woody blur. The bergamot at the top is the handshake. Everything after that is the conversation. What's clever is the balance.
The evolution
The first ten minutes are a trade. Bergamot lifts the curtain, black pepper lands a quick jab right behind the ear, and the opening has this zippy, almost sparkling quality to it. Almost too zippy, if you're expecting something labeled "Wood" to behave. Around the 30-minute mark, the citrus pulls back and the real architecture shows. Coconut wood and cashmere wood collapse into something that smells less like individual ingredients and more like a single material, the olfactory equivalent of suede that's been brushed in one direction. Basil keeps the green flicker alive in the middle, so it never gets syrupy. Sandalwood and cedar underneath do the heavy lifting. By hour two, the top is a memory. What's left is a warm, creamy woody drydown, the cashmeran still humming underneath, vetiver and moss anchoring the bottom so it doesn't lift off the skin and disappear.
Cultural impact
Graffik Wood sits alongside the Byredo Bal d'Afrique family of fragrances in the conversation around woody-citrus unisexes, that warm bergamot shape wearers recognize instantly. The community has noted the connection, and Graffik Wood reads as a softer, sweeter take on that template. It's the kind of scent that translates easily across wardrobes and routines, an everyday signature rather than a special-occasion piece. What gives it staying power is the balance. The citrus up top keeps it feeling fresh, the coconut-cedar base keeps it grounded, and the basil in the middle keeps it from tipping too sweet or too woody.
The House
Pull & BearPull & Bear is a Spanish fashion retailer that blends street‑savvy style with youthful energy. Since its first store opened in 1991, the brand has grown into a global network of more than 900 locations. In recent years Pull & Bear has extended its catalogue to include a line of affordable fragrances, each designed to echo the brand’s urban spirit.
The Creator
Ane AyoAyo's signature leans toward fresh, clean constructions with architectural precision. She favors brevity in formula, building around two or three molecular pillars rather than layering dozens of materials.
