The Story
Why it exists.
The beginning
Wham Glam channels the #PlayboySquad energy into a fragrance that celebrates glamorous nights out and the confidence that comes with letting loose with friends. In 2023 perfumer Sandrine Malin set out to bottle that party spirit in a vegan-friendly formula. The brief called for an effervescent opening that felt like toasting on the dance floor, followed by a romantic heart and a warm finish that lingers. Champagne provided the celebratory spark, red rose the romantic depth, and vanilla the sweet comfort that keeps you coming back.
Sandrine Malin built Wham Glam around the idea that a night out should feel both exciting and familiar. Champagne provides the thrill of a celebration, red rose adds an unexpected romantic touch, and vanilla grounds the experience in warmth. Tog ether, these notes create a fragrance that feels like a favorite party memory. Pair it with bold lipstick and confidence for maximum impact.
The evolution
The fragrance opens with champagne, a sparkling accord that immediately signals fun and festivity. Within minutes, red rose emerges as the heart, its floral richness tempering the effervescence with romantic warmth. As time passes, vanilla deepens the composition, replacing the fizzy top notes with a creamy sweetness that wraps around the final whispers of rose. This opening to drydown arc takes the wearer from the dance floor to the after-party, from champagne to comfort.
Cultural impact
Since its 2023 debut, Wham Glam has become a staple for the #PlayboySquad, resonating with fans who crave a party‑ready scent that stays vegan and affordable. Wearers often cite its champagne sparkle as a confidence boost for nights out, while the rose‑sweet heart aligns with the brand’s self‑expression ethos. It sits alongside other playful Playboy releases like Game Changer (2023), reinforcing the house’s reputation for modern, cheeky compositions that celebrate nightlife.
