The Heritage
The Story of Nicheend
Nicheend is a Turkish fragrance house that orients every scent toward the cosmos. Founded in 2018 by brothers M. Melih Bektaş and T. Talha Bektaş, the label translates astronomical wonder into olfactory form. In 2022 the brand released a suite of ten perfumes named after planets, stars and other celestial phenomena, including Jupiter, Mercury, Saturn, Venus, Planet X, Black Hole, Sun, Neptune, Gravity and Supernova. Each bottle carries a dark, minimalist silhouette that hints at night‑sky constellations, while the scent stories reference orbital motion, solar flares and the quiet of deep space. Nicheend positions itself as a niche‑focused creator that invites collectors to explore scent as a map of the universe.
Heritage
The story of Nicheend begins in Istanbul, where the Bektaş brothers grew up surrounded by a blend of traditional Turkish craftsmanship and a fascination with astronomy. In 2018 they launched the brand with a clear mission: to translate the vastness of space into a series of wearable experiences. Early interviews describe how the brothers spent months studying planetary characteristics before assigning each to a fragrance profile. Their first public offering arrived in 2020, a modest single‑note scent that tested market response. By 2022 the house unveiled the Universe Collection, a coordinated release of ten fragrances that each reference a distinct celestial body. The collection arrived simultaneously in boutique stores across Turkey and through a limited‑edition online drop, generating coverage in regional lifestyle blogs. In 2023 Nicheend participated in the ScentXplore NYC event, where curators highlighted the brand’s concept of “fragrance beyond scent.” The showcase featured a pop‑up installation that projected star maps behind the perfume displays, reinforcing the brand’s visual narrative. Throughout 2024 the label maintained a modest but growing online presence, with its Instagram account @nicheenduniverse surpassing 1,300 followers. The brand continues to release seasonal additions that expand the astronomical theme, while keeping production volumes limited to preserve the niche character of each launch.
Craftsmanship
Production at Nicheend follows a hands‑on model that blends modern lab techniques with traditional Turkish perfumery. The founders work directly with a small team of independent perfumers, providing them with detailed briefs that reference astronomical data such as orbital periods or surface temperatures. Ingredient sourcing prioritizes quality over quantity; the brand reports using natural absolutes for floral and citrus notes while pairing them with synthetics that replicate metallic or ozone‑like accords. Each batch undergoes a three‑stage quality check: initial aroma profiling, stability testing over six months, and a final sensory evaluation by the founders. The bottles are crafted in Istanbul by a local glass workshop that pours dark amber glass and applies a silver foil imprint of a constellation specific to each fragrance. Caps feature a matte black finish with a subtle star‑burst engraving. The packaging includes a recycled cardboard outer sleeve printed with a minimalist map of the solar system, reinforcing the brand’s environmental awareness. By limiting each release to a few thousand units, Nicheend maintains tight control over consistency and ensures that collectors receive a product that matches the original artistic intent.
Design Language
Visually, Nicheend adopts a minimalist aesthetic that mirrors the night sky. Bottles present a sleek, cylindrical shape of dark glass, allowing the perfume’s color to hint at the celestial body it represents—deep blues for Neptune, bright amber for Sun, matte black for Black Hole. The label bears a simple sans‑serif typeface, while a thin silver line traces a constellation pattern unique to each scent. This design language extends to the brand’s digital assets; the website uses a dark background punctuated by subtle star‑field animations, and product pages display high‑resolution macro photography of the bottles against a void backdrop. Marketing materials avoid overt hype, instead focusing on concise descriptions that link scent notes to astronomical concepts. The Instagram feed follows the same visual discipline, alternating close‑ups of the bottles with stylized astrophotography, reinforcing the brand’s identity as a bridge between fragrance and the cosmos.
Philosophy
Nicheend treats perfumery as a dialogue between science and art. The founders state that they draw inspiration from the observable universe, using planetary names as a framework for scent composition. They believe that each celestial body possesses a distinct personality—Jupiter’s mass, Mercury’s speed, Venus’s heat—and they translate those traits into aromatic notes. The brand emphasizes storytelling; every fragrance is accompanied by a brief description that links the scent’s ingredients to an astronomical phenomenon. Nicheend also values transparency. The website lists the primary accords for each perfume and notes any sustainable sourcing practices when they apply. The house avoids mass‑market trends, preferring to explore niche ingredients that evoke the cold vacuum of space or the warmth of a solar flare. This approach reflects a broader commitment to creative integrity, where the scent’s narrative guides ingredient selection rather than commercial expectations.
Key Milestones
2018
Founding of Nicheend by M. Melih Bektaş and T. Talha Bektaş in Istanbul.
2020
First public fragrance launch, a single‑note scent that tested market response.
2022
Release of the Universe Collection, ten fragrances named after planets and celestial phenomena.
2023
Feature at ScentXplore NYC, where the brand presented a star‑map installation alongside its perfumes.
2024
Instagram account @nicheenduniverse reaches over 1,300 followers, reflecting growing niche interest.
At a Glance
Brand profile snapshot
Origin
Turkey
Founded
2018
Heritage
8
Years active
Collection
2
Fragrances released
Avg Rating
3.8
Community sentiment
Release Rhythm