The Story
Why it exists.
The beginning
Energy Burst arrived in 2017 from Beverley Bayne. Its composition is built around three clear notes: grapefruit, lemon, and rosemary. That restraint is the point. Grapefruit contributes a bitter, sunlit edge, while lemon brings clean brightness. Rosemary adds an aromatic green quality, with a sharp, almost peppery character that keeps the fruits from reading as a straightforward sweet citrus scent. The result feels like the first sip of something cold on a warm morning, followed by the snap of crushed rosemary leaves between the fingers. Its name states the intention plainly, pairing fresh citrus with the herbal character of rosemary in a fragrance built for immediate, uncomplicated impact.
What makes the composition interesting is how little it asks for. Grapefruit brings a bitter, sunlit edge, lemon adds clean brightness, and rosemary introduces the aromatic green that keeps the whole thing from turning into a generic citrus refresher. That third note is where the personality hides, because rosemary has a sharp, almost peppery quality that cuts through fruit sweetness and leaves something drier behind. The listed accords for the fragrance are citrus, aromatic, fresh, spicy, and woody.
The evolution
The opening is all glare. Grapefruit and lemon arrive together, tart and almost fizzy, the way a chilled drink hits on a hot day. As the scent develops, the fruit loses some of its sharpest edge and rosemary becomes more apparent, greener and more textured, almost like stem and leaf rather than anything floral. The profile then settles into its middle register, with less lemon peel and more aromatic herb. Citrus remains present as brightness over something dry and woody rather than as the main event itself. Later, the fruit recedes further, leaving a woody, herbal trace with a faint bitter edge. The drydown feels deliberate and green, defined by rosemary, gentle wood, and the lingering bitterness of grapefruit.
Cultural impact
Energy Burst sits in the citrus aromatic lane, joining fresh fruit notes with the green character of rosemary. Its listed notes and accords give it a clear identity: grapefruit contributes bitterness and brightness, lemon adds a clean citrus accent, and rosemary introduces an herbal, almost peppery quality. The woody accord adds a dry foundation beneath the fresh ingredients, giving the composition more texture than a simple fruit-led scent. The name reinforces the fragrance's direct character, making its energetic profile immediately legible.
The House
Neom OrganicsNEOM Organics is a UK fragrance house founded by Nicola Elliott, known for natural scent blends built around wellbeing rituals. Its catalogue spans eau de parfum, room fragrances, candles, and diffusers, with scents that pair familiar citrus, floral, woody, and herbal notes with names such as Energy Burst and Grapefruit, Lemon & Rosemary. Elliott's experience with anxiety and her interest in natural remedies shaped the brand's approach to fragrance. NEOM describes its fragrances as natural according to ISO 9235 and positions scent as part of routines for relaxation, focus, sleep, and energy. The brand now operates as NEOM Wellbeing and holds Certified B Corporation status.
The Creator
Beverley BayneBayne's signature work with Molton Brown, particularly Orange and Bergamot, reveals a preference for bright, citrus-driven compositions with clean structural lines. Her background in functional fragrance has sharpened her ability to create scents that perform consistently acro…
































