Heritage
A house, in its own words
Alberto Morillas spent the 1990s shaping iconic modern classics for major fashion houses before turning his attention to a personal project with his wife Claudine. In 1999 they registered Mizensir in Geneva, choosing a name that hints at a "mise" of artistry and a "sire" of scent. The first offerings were hand‑poured candles that blended Morillas’s nose with Claudine’s eye for interior ambience. By 2015 the house launched its inaugural perfume, White Neroli, a bright citrus‑floral that signaled a shift from home fragrance to wearable art. The following year saw the debut of Original Oud, Ideal Oud and Perfect Oud, establishing an oud line that would become a signature of the brand. In 2018 Poudre d'Or arrived, marrying amber and vanilla with a subtle oud base, while Solar Blossom (2019) introduced a luminous, sun‑kissed floral. Golden Oud (2020) and the 2024 releases Perfect Oud Extrait and Legend Leather expanded the collection with deeper, more concentrated expressions. In 2025 the brand added Ylang Spirit, a bright, tropical take on the classic ylang‑ylang note. Throughout this period Mizensir maintained a small‑batch production model, sourcing raw materials from established growers in Cambodia, India and the Mediterranean. The brand’s growth culminated in the opening of its first North American store in SoHo, New York, in 2023, a space that showcases the full range of scents alongside a curated library of fragrance literature. Each milestone reflects a steady commitment to craftsmanship, a respect for ingredient provenance, and a desire to create scents that feel both intimate and timeless. Mizensir approaches perfumery as a dialogue between memory and place. Alberto Morillas describes the creative process as a search for a scent that can evoke a specific moment, whether it is the quiet of a Geneva evening or the heat of a Mediterranean summer. The house values transparency in ingredient sourcing, preferring raw materials that carry a clear geographic story. Sustainability informs decisions about agarwood, with the brand working only with certified plantations that practice replanting. Mizensir’s formulations avoid excessive synthetics, allowing natural notes to lead the composition while supporting them with subtle, modern accents. The brand also believes that fragrance should be approachable; each bottle is designed to sit comfortably on a vanity, inviting daily interaction rather than being locked away as a collector’s item. This philosophy extends to the home line, where candles and diffusers are crafted to complement the same olfactory narratives found in the perfumes, creating a cohesive scent environment across body and space.
