The Story
Why it exists.
The beginning
Crazy In Love comes from MAJOURI's PORTRAITS COLLECTION. The concept grew from the community's brand copy: love as something delicious, a head-spinning ride of flowers and candies, when everything is new, when all is still possible. Perfumer Amandine Clerc-Marie translated that rush into a composition that captures the excitement of something unexpected. The fragrance moves between bright, sparkling top notes and a soft, inviting heart, creating an experience that feels both playful and intimately familiar. It's the scent of a moment you want to linger in, where every breath brings a new discovery and yet everything feels precisely right.
The white chocolate and cupcake could easily become heavy, but the kiwi's green tartness cuts through at the opening, preventing the composition from becoming too rich too quickly. The orris root adds a powdery elegance that keeps the sweetness from becoming one-note, lending a sophistication that elevates the entire structure. Orchid acts as the bridge, floral without being girlish, connecting the fruit top to the woody base without either side losing its character. This careful layering ensures each note has room to breathe while contributing to a cohesive whole.
The evolution
The opening hits fast, lychee and kiwi arriving together, bright and almost startling in their immediacy. Within minutes, the white chocolate softens the edges, and the kiwi recedes into the background where it works quietly, keeping things fresh without competing for attention. The heart develops over the next two hours as cupcake and orchid blend into something warm and intimate. The drydown is where the orris root earns its place, powdery, slightly floral, a delicate quality that lingers on fabric long after the fruit and chocolate have faded. Throughout the wear, the fragrance moves through distinct phases, each note stepping forward when the others recede, creating a dynamic experience that rewards patience.
Cultural impact
The floral-fruity-gourmand category offers plenty of options, but the white chocolate and orchid combination here sets it apart from the usual rose or vanilla suspects. The orris root in the base provides an unexpected powdery sophistication that elevates it above straightforward sweetness. These elements work together to create something that feels both familiar in its genre and distinct in its specific expression.
The House
MajouriMAJOURI is a Paris-based niche fragrance house founded in 2019 by Hadi Masmoum, whose family roots extend to perfume merchants in Damascus. The brand occupies a distinctive position in the niche perfume market by merging Eastern olfactory traditions with French perfumery craft. Each release presents a deliberate encounter between two cultural approaches to scent, creating fragrances that feel both intimately personal and broadly resonant. The house has released approximately ten named compositions since its inception, with releases spanning from 2019 through 2025. MAJOURI positions itself as an accessible entry point into niche perfumery, offering what the brand describes as authentic encounters with scent rather than mere luxury commodities. The house maintains a deliberately focused catalog, allowing each fragrance to establish its own identity without dilution through excessive limited editions or seasonal variations.
The Creator
Amandine Clerc-MarieWhile it's difficult to pin down a single, defining characteristic across her entire body of work, a certain smoothness and refinement seem to be consistent themes. She appears to favor well-blended compositions, where individual notes harmonize to create a cohesive whole.
