Heritage
A house, in its own words
The story of MAJOURI begins with Hadi Masmoum, a native of the Middle East who grew up immersed in perfumery through his family's background in Damascus, one of humanity's oldest centers of fragrance production. Masmoum describes this heritage as more than a marketing angle, but rather a fundamental influence on how he approaches scent creation. After establishing himself within the fragrance industry, he founded MAJOURI in Paris in 2019, selecting the French capital both for its historical significance in perfumery and its position as a neutral ground between Eastern and Western aesthetic traditions. The choice of Paris as headquarters reflects the brand's dual nature: rooted in Middle Eastern olfactory culture yet seeking dialogue with French classical perfumery. The name MAJOURI reportedly carries personal significance tied to Masmoum's family history, though the brand maintains some mystery around specific linguistic origins. Since founding, the house has developed a catalog of ten principal fragrances released across approximately six years, establishing a presence in specialist retailers while maintaining the focused approach characteristic of independent perfume houses. The 2019 releases, including 1982, Jour 8, One Of a Kind, Signature, Oriental Soul, Gold Noir, Jour 11, and White Rose, established the brand's initial vocabulary. Subsequent releases like Imperial Vanilla in 2024 and Blanc Sesame in 2025 demonstrate continued evolution in the house's aesthetic. MAJOURI articulates its philosophy through the concept of True Encounters, which suggests the brand views fragrance as a bridge between experiences and cultures rather than simply a luxury product. The house explicitly positions itself as an accessible alternative within the niche perfume category, challenging the exclusivity that often characterizes independent perfumery. This accessibility appears intentional, reflecting Masmoum's belief that sophisticated fragrance should not require wealthy patronage or insider knowledge to appreciate. The brand frames each fragrance as an invitation to experience a particular encounter, whether between ingredients, cultural traditions, or sensory memories. This framing implies that wearing MAJOURI is an act of cultural connection rather than mere personal indulgence. The house maintains that its Middle Eastern heritage informs not just the ingredients it favors but the fundamental philosophy that fragrance should tell stories and evoke places, memories, and emotional states. Masmoum's background as someone descended from perfume merchants in Damascus suggests he carries generational knowledge about aromatic materials and their emotional resonance that shapes the brand's creative direction. The philosophy appears to reject the notion that niche perfumery must remain obscure or academic, instead embracing a more democratic vision where fragrance knowledge and appreciation can be shared broadly.