Heritage
A house, in its own words
Launched in 2018, Maison Crivelli is the brainchild of Thibaud Crivelli, a man whose life story is as global as his brand's ingredient list. Growing up in a family that lived across continents and had roots in the production of raw perfume materials, he developed a deep, intuitive understanding of scent from a young age. His formative years were spent exploring everything from Indonesian patchouli fields to Vietnamese markets, collecting a library of sensory memories that would become the brand's foundation. Unlike houses with a century of history, Maison Crivelli's heritage is intensely personal and contemporary. Thibaud spent over a decade working in luxury beauty marketing in Asia before deciding to launch his own project. He established the house in Paris with a clear mission: to move beyond traditional note pyramids and instead capture the full emotional and sensory context of a single moment. The brand found immediate resonance in the niche perfume community for its clarity of vision and the high quality of its compositions, quickly becoming a respected name.
The entire creative process at Maison Crivelli begins with a 'sensory shock'. This is not just a marketing term; it's the core principle. Thibaud Crivelli presents a perfumer with a mood board of photographs, sounds, and textures that communicate a single, powerful experience he has lived. The brief might be the scent of burnt sandalwood on a volcano's slopes or the taste of hibiscus tea in a bustling gem market. The goal is to create a perfume that surprises, contrasts, and re-wires your perception of a familiar ingredient. This approach results in fragrances that are modern, unexpected, and often feature a signature clash of temperatures, textures, or tastes. The house stands for a kind of 'slow perfumery', encouraging people to take their time to discover the layers within a scent. All fragrances are non-gendered, vegan, and presented with a refreshing transparency that celebrates the perfumer behind each creation.