The Story
Why it exists.
The beginning
Tamima, the name means amulet in Arabic, something worn close to the body for luck and protection. That's the brief Lattafa answered with this 2024 release: a fragrance designed to become part of your routine rather than a statement you make. Unisex by intention, summery by nature, built for warmth and skin proximity rather than room-filling projection. The juice answers a simple question, what does summer smell like when it settles into your skin?
The watermelon and kiwi feel distinct rather than generically sweet, with the rhubarb and pink pepper lifting the opening without sharpening it. There's a brightness to the top that keeps things from flattening into simple sweetness, the pepper working as a quiet warmth underneath the fruit. The heart pairs watermelon with jasmine, an unusual combination that captures something fresh and green, the scent of a melon at its peak before the flesh softens. The watermelon doesn't read as candy here; it has an almost wet, aquatic quality that grounds the sweetness in something cooler.
The evolution
The opening is immediate. Kiwi and red currant rush in with tart sweetness, the rhubarb adding a green snap that prevents the fruit from flattening into something one-dimensional. Pink pepper lingers underneath from the start, a quiet warmth that threads through the top notes rather than disappearing. Within minutes, watermelon arrives, cool and watery, the scent of something refreshing on a hot day. There's an aquatic quality to it that makes the sweetness feel cleaner than it might otherwise. Cyclamen and jasmine soften the heart into something floral without losing the freshness that defines the opening; the cyclamen brings a dewy quality, a hint of morning air and green stems, while the jasmine adds a layer of sweetness that doesn't compete with the fruit. The drydown is where Tamima finds its depth.
Cultural impact
Tamima sits in the fruity floral category, a space where many fragrances aim for mass appeal through familiar sweet notes. What sets it apart is the watermelon-jasmine heart, an unusual combination that gives it a cooler, fresher character than the strawberry and berry-forward options that dominate the category. The cedar and sandalwood base adds warmth and substance, giving the fragrance a depth that lighter fruity florals often lack. Wearers describe it as a summer workhorse, versatile enough for daytime wear but present enough for evening.
























