The Story
Why it exists.
The beginning
Encens Blanc sits inside Kubitay's Collection Route De La Soie. Perfumer Alp Veliogulliari built the composition around white resins, pairing Omani green frankincense with myrrh absolute and benzoin. The orange blossom and white musk in the accord keep the incense from turning ecclesiastical. Released in 2025, Encens Blanc offers a softer, more intimate take on frankincense and myrrh, the kind of incense composition that feels approachable without losing its resinous core. The opening is gentle, almost unexpectedly so. Benzoin arrives with a vanillic warmth that reads like the lingering atmosphere of a room where candles have just been snuffed.
What makes this composition distinctive is the specific frankincense choice. Omani green frankincense carries a character all its own, brighter and more luminous than the heavier, darker resins often associated with incense traditions. By choosing this greener, fresher Omani resin alongside myrrh and benzoin, Veliogulliari creates an accord that feels lifted rather than dense. The interplay between these materials is subtle but deliberate. The Omani green frankincense provides the luminous, slightly citrus-edged top note that defines the fragrance's personality.
The evolution
The opening is almost surprisingly soft. Orange blossom and benzoin arrive first, with the benzoin's vanillic warmth reading like a candle just blown out. There's sweetness here, but it's powdered, not sugary. The fragrance settles onto the skin with a gentle, almost airy quality that doesn't announce itself loudly. White flowers bloom underneath, soft and rounded, giving the opening a clean, comforting character. As the composition develops, the Omani green frankincense begins to surface, brighter and more lemony than the heavy church incense you might expect. It never darkens into smoke. The myrrh absolute adds a faintly bitter, almost medicinal undertone, but it stays restrained, contributing gravity rather than weight.
Cultural impact
Wearers describe Encens Blanc as the incense fragrance for people who don't think they like incense. It's the quiet one in the room that you keep catching yourself leaning toward. The composition positions itself closer to bright, Mediterranean incense than to heavy church resins, offering an accessible take on a genre that can sometimes feel intimidating or overly traditional. The Omani green frankincense choice is central to this identity. Green frankincense carries a character that's brighter and more luminescent than the darker, smokier varieties, and Encens Blanc leans into that quality.
