The Story
Why it exists.
The beginning
Korres emerged from an appreciation for botanical formulations and a commitment to working with Greek flora in creating its scents. The approach centers on simplicity and purity, drawing from the natural resources of the region to craft transparent, focused compositions. Avgoustos exemplifies this commitment, translating botanical rigor into a single, concentrated scent that speaks to a specific moment in the Greek calendar.
The note selection reflects a commitment to botanical authenticity. Fig carries particular significance: its profile is simultaneously sweet, milky, and green, offering a distinctly Mediterranean character that citrus and cedarwood balance without overwhelming. The pairing of mandarin orange and fig creates unexpected harmony, while cedarwood and musky notes ensure the composition retains complexity and staying power beyond the initial impression.
The evolution
The fragrance begins with a citrus-herbal opening: bergamot, mandarin orange, and lavender create an immediate Mediterranean atmosphere. As the scent develops, the heart reveals botanical character through fig and orange blossom, with lemon leaf providing crisp green accents. The drydown anchors everything in cedarwood, musky notes, and ambergris, creating a clean, grounded finish that reflects the brand's botanical philosophy while maintaining versatility across seasons and occasions.
Cultural impact
Within the broader context of fig-focused fragrances, Avgoustos differentiates itself by emphasizing green, aromatic qualities rather than the creamy, lactonic sweetness that defines most fig interpretations. The lemon tree and lavender components keep the composition firmly in aromatic territory, avoiding the dessert-like associations that fig often carries in perfumery. The Greek positioning provides grounding in actual botanical sourcing and heritage rather than a superficial Mediterranean aesthetic applied as surface styling.
