The Story
Why it exists.
Déjà Vu White Flower | 57 was conceived in 2020 by Gabriela Chelariu, tasked with translating Kayali’s love of layered storytelling into a mist that could be sprayed through hair. The name evokes that fleeting moment when a familiar bloom reappears, a white flower that feels both nostalgic and new. Inspired by the house’s Middle-Eastern roots, the formula blends crisp white nectarine and green pear with gardenia, then builds a heart of jasmine auriculatum, orange blossom and tuberose, anchored by cashmere wood, sandalwood, patchouli and Tahitian vanilla.
If this were a song
Community picks
Electric Feel
MGMT
The Beginning
Déjà Vu White Flower | 57 was conceived in 2020 by Gabriela Chelariu, tasked with translating Kayali’s love of layered storytelling into a mist that could be sprayed through hair. The name evokes that fleeting moment when a familiar bloom reappears, a white flower that feels both nostalgic and new. Inspired by the house’s Middle-Eastern roots, the formula blends crisp white nectarine and green pear with gardenia, then builds a heart of jasmine auriculatum, orange blossom and tuberose, anchored by cashmere wood, sandalwood, patchouli and Tahitian vanilla.
What makes the composition stand out is the use of white nectarine, a rare, almost delicate citrus that adds a luminous fruitiness without the sharp bite of traditional bergamot. Pairing it with green pear gives a crisp, dewy opening that feels like morning light on a blossom. The heart’s jasmine auriculatum, a less-common absolute, delivers a clean, almost powdery jasmine that sits beside the creamy sweetness of tuberose, while orange blossom adds a bright, airy lift. The base’s cashmere wood and Ceylonese sandalwood provide a soft, velvety woody foundation, letting the Tahitian vanilla’s creamy gourmand side emerge without overwhelming the floral core.
The Evolution
On first spray, the mist releases a bright burst of white nectarine and green pear that instantly lifts the senses, while gardenia adds a creamy floral cushion. Within minutes, the heart emerges: tuberose unfurls with a rich, velvety texture, orange blossom injects a citrus‑flower sparkle, and jasmine auriculatum absolute offers a clean, powdery jasmine that feels like a soft silk scarf drifting over the skin. As the fragrance settles, the base notes take over, cashmere wood and Ceylonese sandalwood lay a smooth, warm foundation, their woody whispers softened by patchouli’s earthy depth. Tahitian vanilla drapes the finish in a creamy, slightly sweet veil that lingers like a gentle sigh, staying noticeable for the full 6‑8 hour arc before fading into a subtle, comforting memory.
Cultural Impact
Since its launch, the hair‑mist has become a favorite for those who layer Kayali scents, praised for its ability to add a soft floral veil without weighing hair down. Wearers often note its versatility for both casual days and romantic evenings, positioning it as a go‑to for layered fragrance rituals.
The House
United Arab Emirates · Est. 2018
Kayali is a modern fragrance house born from a Middle Eastern love of perfume and reimagined for a global audience. Founded by Mona Kattan, the brand champions the art of fragrance layering, encouraging you to mix and match its scents to create a signature that is uniquely yours. It’s a playful and luxurious approach to personal expression.
If this were a song
Community picks
A breezy, sun‑lit garden soundtrack that mirrors the mist’s fresh fruit opening and soft floral heart, ending with a warm, velvety groove.
Electric Feel
MGMT
























