The Story
Why it exists.
Created in 2012 by perfumer Aurélien Guichard for the Pleats Please line, this fragrance embodies the brand's core values of lightness and movement. The result is a scent that feels airy and dynamic, with a fruity opening that captures brightness and energy. As the fragrance develops, the composition reveals subtle complexity through carefully layered notes, each unfolding gracefully to maintain an elegant simplicity. The overall character is clean and contemporary, offering an accessible sense of refinement that feels both modern and enduring, inviting the wearer into a sensory experience where lightness and movement persist throughout.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Created in 2012 by perfumer Aurélien Guichard for the Pleats Please line, this fragrance embodies the brand's core values of lightness and movement. The result is a scent that feels airy and dynamic, with a fruity opening that captures brightness and energy. As the fragrance develops, the composition reveals subtle complexity through carefully layered notes, each unfolding gracefully to maintain an elegant simplicity. The overall character is clean and contemporary, offering an accessible sense of refinement that feels both modern and enduring, inviting the wearer into a sensory experience where lightness and movement persist throughout.
The opening pair of nashi pear and apple delivers a crisp, juicy brightness that mirrors the clean lines of Miyake’s pleated textiles. At the heart, peony and sweet pea provide a soft floral cloud, while indole introduces a subtle powdery nuance reminiscent of freshly laundered sheets, a nod to the brand’s emphasis on purity. The base of white musk, cedar, vanilla and patchouli grounds the composition, adding a gentle woody‑sweet trail that lingers like the memory of a well‑creased garment.
The Evolution
The fragrance opens with a burst of nashi pear and apple, creating an immediate sense of brightness and energy. The fruit notes are crisp and clean, offering an opening that feels both vibrant and refined. As the heart develops, peony and sweet pea unfurl gracefully, introducing a delicate floral dimension where a subtle indole adds a powdery quality reminiscent of freshly washed linens, creating a gentle, soft quality that feels like freshly washed linens. The middle phase feels airy and graceful, allowing each floral element to be appreciated without dominance. The base slowly anchors the fragrance with a warm, woody-sweet blend of white musk, cedar, vanilla, and patchouli, creating a warm, grounding presence that leaves a subtle, comforting trail without ever becoming heavy or overwhelming.
Cultural Impact
Pleats Please has become a defining fragrance within the Pleats Please line, recognized for its fresh fruit opening and powdery heart. The fragrance opens with crisp fruit notes that feel refreshing and inviting, creating an immediate sense of clarity. As it develops, subtle floral notes emerge, adding a delicate dimension that feels soft and refined, with a gentle powderiness that enhances the overall complexity. The dry down introduces subtle woody notes that ground the scent without overpowering the fresh, clean character. The overall character is refined and understated, with a sense of airiness that feels both light and grounded.
The House
Japan · Est. 1970
Issey Miyake, the Japanese designer who built his Tokyo studio in 1970, reshaped fashion with pleated textiles and minimalist construction. His fragrance arm, launched in 1992 with L'Eau d'Issey, translated that same reductionist vision into scent. Water became the guiding metaphor. The original women's fragrance, composed by Jacques Cavallier Belletrud, drew its identity from purity and stillness, offering a counterpoint to the richness of the decade before. An international best-seller followed, winning a Fragrance Foundation FiFi award in 1993. The men's version arrived two years later. Miyake's scent portfolio eventually grew to more than a hundred references, yet the house has never abandoned the elemental clarity that made the name.
If this were a song
Community picks
A breezy, sun‑lit morning stroll with light floral whispers and a warm, woody finish, matching the fragrance’s airy fruit opening and subtle powdery heart.
Dreams
Fleetwood Mac






















