The Story
Why it exists.
Sugardaddy started with a name. That's the thing about Fugazzi, they don't ease in. Bram Niessink wanted a fragrance that played with seduction, with the idea that sweet can be a weapon, not just a gesture. Blackcurrant and tangerine hit immediately: bright, tart, impossible to ignore. Then the spices arrive, clove, nutmeg, because warmth is what makes sweetness interesting. Jasmine threads underneath, keeping the heart from getting heavy. The name gave the brief. The notes delivered it.
If this were a song
Community picks
Sweet but Psycho
Ava Max
The Beginning
Sugardaddy started with a name. That's the thing about Fugazzi, they don't ease in. Bram Niessink wanted a fragrance that played with seduction, with the idea that sweet can be a weapon, not just a gesture. Blackcurrant and tangerine hit immediately: bright, tart, impossible to ignore. Then the spices arrive, clove, nutmeg, because warmth is what makes sweetness interesting. Jasmine threads underneath, keeping the heart from getting heavy. The name gave the brief. The notes delivered it.
The pairing is intentional: blackcurrant's tartness cuts through the sweetness, preventing it from becoming cloying. Cloves and nutmeg build warmth that justifies the cashmere and moss in the base, earthy, grounding, the kind of drydown that lingers without announcing itself. White ambergris adds an animalic hint, a whisper of skin beneath the composition. This isn't a fragrance that hides. It announces itself in the opening, then settles into something that belongs to the wearer.
The Evolution
The opening hits immediately. Tangerine, bergamot, blackcurrant, bright and tart, a sharp citrus-fruit burst that doesn't apologize. Twenty minutes in, the heart shifts. Tangerine recedes, clove and nutmeg take over. Jasmine arrives quietly underneath, keeping the spice from getting heavy. White ambergris adds a salty warmth, like skin. Around the two-hour mark, patchouli emerges. The spices soften but don't disappear. Moss and cashmere create an earthy, grounded drydown, soft and close, the kind that stays until you wash it off. Eight hours, sometimes more. The next morning, there's still cashmere wood, moss, and a hint of patchouli on skin.
Cultural Impact
Sugardaddy's name alone makes an entrance. It's a fragrance for people who treat scent as part of their personality, someone who wants a composition that announces itself, not apologizes. The sweet-spicy character sits in the fruity-amber space that performs well year-round, with particular strength in cooler months and evening wear. Community consensus: this is a statement fragrance. Those who connect with it tend to stick with it.
The House
Netherlands · Est. 2018
Amsterdam-born fragrance house built on instinct over formula. Founded in 2018 by Bram Niessink, Fugazzi pairs playful luxury with high-concentration compositions, creating unisex scents that tell stories rather than follow trends. Their concept of 'storysmelling' treats fragrance as an emotional narrative, not just a product. Known for bold pairings, generous oil percentages, and a refusal to play it safe.
If this were a song
Community picks
Sugardaddy sounds like the moment before the night takes over, that rush of anticipation when everything is still possible. Bright, warm, unapologetic. The opening track captures the citrus burst and the sweetness that doesn't apologize for itself. Playful confidence, not aggression.
Sweet but Psycho
Ava Max






















