The Story
Why it exists.
Jules takes its name from the French slang for a lover or seducer, a nod to the daring charisma Dior wanted to bottle. In 2016 perfumer Jean Martel revisited the house’s second masculine scent, originally launched in 1980, and re‑imagined it for a modern European market. The brief was to marry the raw green of galbanum with a sophisticated leather backbone, echoing the brand’s couture confidence.
If this were a song
Community picks
The Forest
Ólafur Arnalds
The Beginning
Jules takes its name from the French slang for a lover or seducer, a nod to the daring charisma Dior wanted to bottle. In 2016 perfumer Jean Martel revisited the house’s second masculine scent, originally launched in 1980, and re‑imagined it for a modern European market. The brief was to marry the raw green of galbanum with a sophisticated leather backbone, echoing the brand’s couture confidence.
The choice of galbanum, harvested from Iranian forests, gives the opening an almost medicinal sharpness that few modern colognes dare to showcase. Pairing it with a blend of cyclamen and hedione creates a floral‑green heart that softens the edge, while Indian black pepper injects a spicy heat. The base of fir, cedar and genuine leather grounds the composition, making the scent evolve like a walk through a pine‑lined atelier.
The Evolution
The first fifteen minutes are dominated by the bracing snap of galbanum, a green punch that feels like stepping into a sun‑lit clearing. As the herbal veil lifts, cyclamen and hedione emerge, offering a soft, slightly sweet bloom that tempers the initial sharpness. Around the half‑hour mark, black pepper spikes the heart, adding a warm, peppery thrust that catches the eye. When the top notes fade, the drydown settles into a sturdy forest floor of fir and cedar, while leather unfurls slowly, leaving a lingering, polished warmth that can be detected well into the night, often lasting eight to ten hours on most skin types.
Cultural Impact
Since its 2016 revival, Jules has become a quiet staple for men who appreciate Dior’s heritage of refined masculinity without the overt sportiness of Sauvage. Wearers note its ability to sit comfortably in both boardroom and evening settings, positioning it as a versatile bridge between classic couture and contemporary confidence. Its green‑leather signature often draws comparisons to the house’s earlier Eau Sauvage, yet it stands apart with a distinctly modern peppery edge.
The House
France · Est. 1946
Christian Dior launched his first fragrance, Miss Dior, the same year he showed the revolutionary New Look in 1947. The house has since built one of the most comprehensive luxury fragrance portfolios in existence, from the masculine reinvention of Sauvage to the couture exclusivity of La Collection Privée. Under perfumer François Demachy, Dior balances mainstream appeal with genuine artistry.
If this were a song
Community picks
Imagine a crisp walk through a pine forest at sunrise, with a subtle rustle of leaves and a distant leather chair creaking. The primary track 'The Forest' by Ólafur Arnalds captures that serene yet grounded vibe.
The Forest
Ólafur Arnalds























