The Story
Why it exists.
The beginning
Ngutu Pā was created by Tiffany Witehira for Curionoir, the New Zealand fragrance house she founded around a fascination with the interesting and uncommon. Launched in 2025, it carries the house's instinct to turn perfume into narrative, pairing a cultured floral heart with materials usually kept at a distance. Castoreum, cacao, cinnamon, rose absolute, iris, oud, and cedarwood give the name a charged intimacy. Curionoir's phrase, "Lips that touch," captures its central invitation: a warm, animalic composition made for the moment when restraint gives way to contact.
The composition's unusual point is its refusal to keep floral and animalic materials in separate lanes. Rose absolute and iris bring powder, dignity, and a slightly cool floral air, while castoreum adds skin-like heat beneath them. Cacao and cinnamon make the center richer without turning it sweet in a predictable way. Oud, cedarwood, labdanum, and cypriol then pull the whole structure toward resin, smoke, and wood, creating a contrast that feels less like a neat division and more like a conversation.
The evolution
It begins with a dark, earthy impression: cacao, angelica, and castoreum create a close, almost tactile heat, with cinnamon bringing a clean spark through the center. As the scent opens, rose absolute and iris soften that darkness into something more polished, powdery, and intimate. The warmth doesn't vanish; it settles into oud, cedarwood, labdanum, and cypriol, where smoke, wood, and resin take over. Vanilla and cacao remain underneath, giving the drydown a rounded sweetness without losing its earthy edge. By the later hours, the fragrance feels like a second skin, darker and smoother than at the start. Expect a moderate, close-to-the-skin trail that can linger for 4-6 hours, leaving a soft cacao, iris, and woody trace the next day.
Cultural impact
Ngutu Pā sits within Curionoir's distinctive Aotearoa point of view, where Māori memory and uncommon perfumery history meet contemporary fragrance. Its te reo Māori naming gives the release an immediate cultural register, while its dark floral, animalic, and woody character reflects the house's refusal to stay politely mainstream.
The House
CurionoirCurionoir is a New Zealand fragrance house founded by Tiffany Witehira that treats perfume as storytelling. The brand draws from Māori traditions and personal memory to explore what Witehira calls "the interesting and uncommon" across perfumery's rich history. Each scent functions as a narrative capsule, embedding historical references within contemporary form. From her Ngāpuhi heritage to her time studying in Grasse, Witehira brings a distinctly Aotearoa perspective to the global fragrance conversation, creating scents that feel simultaneously ancient and alive.
The Creator
Tiffany WitehiraWitehira's technical foundation runs deep. She studied raw materials extensively in Grasse, learning to identify and evaluate ingredients with precision.


























