The Story
Why it exists.
The beginning
Michel Girard created Pop Vinyl in 2003 for Chupa Chups' I Love Me collection, developed in collaboration with Coty Beauty. The line targeted a younger demographic, music-loving teens who wanted a fragrance that matched their energy. Pop Vinyl drew its name and attitude from the vinyl record subculture: nostalgic, tactile, slightly rebellious in its refusal to take itself too seriously. Where other fragrances of the era chased sophistication, Pop Vinyl leaned into joy as a valid aesthetic choice. Girard built the composition around contrast, bright citrus and spice at the top, fruity warmth at the heart, a clean powdery base that lingered close to the skin.
The architecture is simple and surprisingly effective. Yuzu, Japanese citrus with a sharper edge than standard bergamot, collides with pink pepper in the opening, creating a brief sparkle that announces the fragrance without apologizing for it. The heart pivots to blackcurrant, which smells unmistakably like the candy version of itself: jammy, sweet, amplified. Mimosa, a yellow floral with a powdery, heliotropic character, does the quiet work of making the sweetness feel warm rather than shrill. The base is where Michel Girard's craft shows: musk, sandalwood, and vanilla don't compete with the sweetness above them. They support it.
The evolution
Yuzu and pink pepper open the conversation. Thirty seconds of citrus brightness tinged with a quiet spice, the vinyl needle finding its groove. Then blackcurrant takes the stage, sweet and jammy, and the scent shifts from bright to warm. The handoff isn't dramatic. It just gets softer. Mimosa slides in alongside, powdery and floral, smoothing the edges. By the second hour, the fruity sweetness has settled into something skin-close. Musk wraps around the blackcurrant. Sandalwood keeps the warmth grounded. Vanilla whispers at the edges, present but never dominant. The drydown lasts. Six to eight hours of quiet warmth that stays close, intimate, like the scent of skin that happens to smell good.
Cultural impact
Chupa Chups' entry into fragrance was part of a broader licensing trend in the early 2000s, where established candy brands translated flavor profiles into personal care products. The I Love Me collection targeted younger consumers who wanted something fun, wearable, and unmistakably sweet, without the complexity of traditional perfumery. Pop Vinyl sits comfortably within that tradition: accessible, joyful, and honest about what it is.
The House
Chupa ChupsChupa Chups entered the fragrance market as an extension of a beloved Spanish confectionery brand founded in 1958. The brand name derives from the Spanish verb "chupar," meaning to suck, directly referencing the act of enjoying its signature lollipops. Perfetti Van Melle, the Italian-Dutch parent company, developed fragrance collections that capture the sweet, fruity character of the candy line. These range from Eau de Toilette bottles to body mists, translating popular flavor profiles like strawberry, watermelon, grape, and coconut into wearable scents. The fragrance offerings typically feature bright, playful compositions targeting consumers who associate the brand with childhood nostalgia and joyful indulgence.
The Creator
Michel GirardGirard's signature sits in warm, resinous woods and calculated sweetness. He has a particular gift for amplifying popular accords without making them feel generic.
