The Story
Why it exists.
The beginning
Mon Ami means "my friend" in French, and Gritti Fragrances named it with intention. This is the scent equivalent of someone reliable: present without effort, warm without demand, the olfactory version of a person who always picks up the phone. Luca Gritti composed it as part of the Choix line, a curated selection of fragrances bearing the house's compositional signature. The name does what good names do: it tells you exactly what you're getting before the first spray lands on skin. Mon Ami takes the friendlier path. It trades intrigue for comfort, complexity for accessibility, the way a trusted companion skips the performance and just shows up. There's nothing coy about it, nothing that asks to be decoded.
What makes Mon Ami work is the deliberate pairing of amber as a top note rather than a base. Gritti places it at the front, and that single structural decision reshapes how the rest of the composition reads. The amber opens with a resinous warmth that feels almost honeyed, a glow rather than a blaze, and it sets an emotional register before the brighter notes arrive. Fig and plum bring the velvety sweetness, their syrupy fleshiness cushioned by a green leafiness from the fig that keeps things from collapsing into jam.
The evolution
The first hour is amber forward, resinous and warm, almost like a candle just blown out. The fig and plum arrive within the first 30 minutes, softening the amber into something milky and edible. Coconut comes in around the 45-minute mark, not tropical but creamy, like coconut milk added to a warm dessert. By hour two, the fruit has receded and the sandalwood-musk base takes over, though a trace of raspberry keeps it from going purely woody. The drydown settles into a close-skin warmth that lasts through the rest of the day, the kind of scent you catch when you pull a scarf over your nose or rest your chin on your hand. On clothing, traces linger into the next morning. The sillage stays moderate throughout, never projecting aggressively but always present in a hug's distance.
Cultural impact
Mon Ami found its audience among wearers who wanted warmth without weight, fragrance as comfort rather than statement. It became a go-to for transitional weather, the scent people reach for when they want to feel held rather than noticed. Its appeal lives in its generosity of spirit: amber up top that wraps around you immediately, fruit notes that feel ripe rather than candied, and a drydown of sandalwood and musk that stays close to the skin for hours.
The House
ChoixChoix represents the refined expression of Gritti Fragrances, an atelier founded on the artistic legacy of the Venetian Gritti family. The collection embodies a philosophy of curated excellence, offering discerning collectors perfumes that balance Old World elegance with contemporary sensibility. Each creation within the Choix line reflects a deliberate selection process, drawing inspiration from Venetian cultural heritage, Renaissance art, and the olfactory traditions of the Italian peninsula. The brand operates from a foundation built in 2009, establishing itself as a niche house that prioritizes artistic vision over mass-market appeal. Choix fragrances are composed for those who appreciate fragrance as a form of personal expression rather than mere accessory.
The Creator
Luca GrittiGritti’s style rests on a disciplined balance between natural extracts and carefully calibrated synthetics. He favors Calabrian bergamot, Sicilian orange blossom, and Venetian ambergris substitutes, pairing them with rare woods such as Tuscan cedar and Venetian oak.




























