The Story
Why it exists.
The beginning
The name says everything. Love Love Love, released in 2018, arrived as an unabashed declaration from a house that has never believed in restraint. Created by perfumer Aliénor Massenet, the fragrance extends the Agatha Ruiz de la Prada philosophy into olfactory territory, where joy is not guilty, sweetness is not weakness, and maximalism is not excess. The triple repetition of the word 'love' is a statement, not a coincidence.
The note pyramid reveals a composition built for accessibility without sacrificing depth. Fruity top notes, blueberry, mandarin, bergamot, create an immediately welcoming opening that reads as both fresh and sweet. The daisy note is unusual in mainstream perfumery, lending a slightly wild, meadow quality that keeps the citrus from feeling synthetic. At the heart, blackberry bridges the fruity and floral dimensions, while rose and jasmine provide the romantic foundation the name demands. Musk and sandalwood in the base ensure the drydown feels skin-close and warm rather than sharp or fleeting.
The evolution
First spray: blueberry and mandarin arrive together, bright and tart, like fruit salad on a rooftop terrace. The bergamot keeps things clean, but the daisy is the surprise guest, it adds a green, almost dewy quality that softens the citrus edge. Within twenty minutes, the top notes recede and the heart takes over. Rose and jasmine emerge slowly, wrapped in blackberry, creating a fruity-floral warmth that feels feminine in the most straightforward way. No tricks. No darkness. By the third hour, the base notes arrive. Musk and sandalwood settle close to the skin, warm and intimate, like the echo of someone who just left the room. The longevity holds for a full workday on most skin types, moderate sillage means it stays with you, not the entire office.
Cultural impact
Love Love Love 2018 arrived at a cultural moment when fruity-floral fragrances were experiencing a quiet renaissance in the mass-market segment. The late 2010s saw a return to accessible, joyful scents after years of niche complexity dominating fragrance conversations. Agatha Ruiz de la Prada, the Spanish fashion house built on bold color and unapologetic sweetness, positioned this fragrance as an extension of its philosophy: perfume as an act of optimism rather than sophistication. The daisy note, often relegated to supporting roles in perfumery, takes center stage here, echoing the brand's floral-heavy design motifs.
