The Story
Why it exists.
An(t)ē’mad’r emerged from Justin James’s notebook of moments in 2022, when a quiet morning of green‑tea sipping turned into a lingering after‑work cigarette. He wanted to capture that juxtaposition of fresh clarity and smoky comfort, threading the marine whisper of seaweed he’d collected on a Sydney shoreline. The result is a scent that reads like a diary entry of a day that starts bright and ends warm.
If this were a song
Community picks
Coffee
Sylvan Esso
The Beginning
An(t)ē’mad’r emerged from Justin James’s notebook of moments in 2022, when a quiet morning of green‑tea sipping turned into a lingering after‑work cigarette. He wanted to capture that juxtaposition of fresh clarity and smoky comfort, threading the marine whisper of seaweed he’d collected on a Sydney shoreline. The result is a scent that reads like a diary entry of a day that starts bright and ends warm.
The pairing of green tea and tobacco is unusual, yet it creates a clean‑smoky contrast that feels both invigorating and grounding. Adding seaweed introduces a mineral marine edge, while saffron injects a subtle spice that brightens the heart. The base of cedarwood, champaca and vetiver anchors the composition, giving it an earthy, woody finish that lingers like weathered driftwood.
The Evolution
At first spray, the green tea bursts bright, like a sunrise over a glass of steaming brew, while tobacco smolders just beneath, offering a quiet heat. Within ten minutes the marine seaweed unfurls, wrapping the skin in a salty veil, and saffron adds a golden shimmer that softens the edge. As the day wears on, the cedarwood and champaca blossom, lending a creamy floral wood, while vetiver grounds the dry‑down with earthy depth. By the twelve‑hour mark the tobacco has mellowed into a soft amber, leaving a moderate, lingering trail that feels like a well‑kept secret.
Cultural Impact
Since its 2022 debut, An(t)ē’mad’r has sparked conversation among niche enthusiasts for its daring green‑tea‑tobacco duet. Wearers note its ability to bridge fresh daytime vibes with evening warmth, positioning it as a versatile bridge between casual and sophisticated settings. It sits alongside House of James’s marine‑inspired releases, reinforcing the brand’s reputation for narrative‑driven, memory‑evoking scents.
The House
Australia · Est. 2019
House Of James is an Australian fragrance house founded by Justin James in 2019. The label releases limited‑edition scents that echo personal moments and Australian landscapes. Since its debut, the brand has introduced a steady stream of compositions, from the coastal‑inspired Sun King (2019) to the experimental Gelora (2024). Each bottle arrives from a modest studio in Sydney, where the founder blends narrative and scent without relying on mass‑market distribution. The collection now spans more than a dozen releases, each positioned as a standalone story rather than part of a larger house line.
If this were a song
Community picks
An(t)ē’mad’r feels like a sunrise coffee shop meeting a late‑night jazz bar, bright, smoky, with a subtle ocean breeze. The primary track captures that blend of crispness and warmth.
Coffee
Sylvan Esso

















