The Story
Why it exists.
An animal that has domesticated itself on its own terms. The wildest spirit, New Notes calls Felina. That framing isn't accidental. This fragrance walks a line between comfort and something that refuses to be caged. The brand crafts Extraits de Parfum from their studio, and Felina is part of their Contemporary Blend Collection, an unusual marriage between emblematic perfumery materials and touches that pull in unexpected directions. The goal was a scent that starts approachable, then reveals teeth. Notes of chocolate and coffee anchor the opening, dark and almost bitter before caramel smooths everything out. The lactonic notes settle in alongside vanilla and cinnamon, and the chocolate deepens rather than disappears.
If this were a song
Community picks
No Ordinary Love
Sade
The Beginning
An animal that has domesticated itself on its own terms. The wildest spirit, New Notes calls Felina. That framing isn't accidental. This fragrance walks a line between comfort and something that refuses to be caged. The brand crafts Extraits de Parfum from their studio, and Felina is part of their Contemporary Blend Collection, an unusual marriage between emblematic perfumery materials and touches that pull in unexpected directions. The goal was a scent that starts approachable, then reveals teeth. Notes of chocolate and coffee anchor the opening, dark and almost bitter before caramel smooths everything out. The lactonic notes settle in alongside vanilla and cinnamon, and the chocolate deepens rather than disappears.
The structure is telling. Seven top notes is rare for a modern fragrance, most brands trim pyramids to keep compositions clean. New Notes went the other direction, loading the opening with chocolate, caramel, milk, vanilla bean, cinnamon, coffee, and coconut. That's dessert-tier density before the heart even arrives. Then tobacco, frankincense, juniper, and powdery notes enter, shifting the register from cozy to worn-leather dusty. The result is a fragrance that smells richer than it has any right to, pulling together gourmand warmth and something with actual character. The lactonic note, milk, coconut, does the heavy lifting of keeping it edible rather than synthetic.
The Evolution
The opening announces chocolate and coffee first, dark and almost bitter before caramel smooths everything out. Thirty minutes in, the sweetness thickens as the lactonic notes, milk and coconut, settle in alongside vanilla and cinnamon. The chocolate doesn't disappear. It deepens. By the second hour, tobacco and frankincense arrive like an interruption, dusty, resinous, slightly medicinal. Powdery notes soften the edges. The transition isn't gentle; it's a gear shift from dessert to something worn. The drydown belongs to vanilla, amber, and sandalwood, warm, quiet, close. The musk keeps it grounded. The lactonic quality fades to something skin-like. On the following day, a faint trace remains on fabric, vanilla and something slightly animal, like skin that's learned the fragrance.
Cultural Impact
Felina's composition centers on chocolate and coffee, notes that have become increasingly common in contemporary perfumery. The fragrance features caramel smoothing out darker, bitter opening notes, while lactonic elements settle alongside vanilla and cinnamon. By the second hour, tobacco and frankincense arrive dusty and resinous, with powdery notes softening the edges. The drydown belongs to vanilla, amber, and sandalwood, warm and close. This evolution from dessert-like opening to something more worn reflects how modern fragrances can shift across multiple phases.
The House
Italy · Est. 2022
New Notes is an Italian niche fragrance house established in 2022, headquartered in San Giuliano Milanese near Milan. The brand specializes in Extrait de Parfum浓度更高形式的香水, positioning itself as the scent of now for a contemporary audience. New Notes challenges traditional perfume structures by creating gender-neutral fragrances that reject conventional categorizations. The collection includes both year-round and seasonal releases, spanning notes like mandarin and akigala wood, cherry and prosecco, vanilla and caramel, leather, musk, pistachio latte, and marine accords. Each fragrance arrives in minimal packaging reflecting the brand's clean aesthetic philosophy. The Italian origin informs the brand's approach to composition, drawing from Mediterranean olfactory traditions while pursuing contemporary interpretations of classic scent profiles.
If this were a song
Community picks
Late-night energy. Smoke and warmth. The kind of playlist that belongs in a low-lit room where someone pours you something without asking what you want. Think slow R&B, smoky jazz, electronic warmth, the sonic equivalent of a fragrance that starts rich and sweet, then reveals depth you didn't expect.
No Ordinary Love
Sade

































