The Story
Why it exists.
Emilio Pucci
Italy · Est. 1947
François Demachy, Nathalie Gracia-Cetto, Marie-Aude Couture Bluche
Est. 2007
Vivara Black Edition arrived in 2007 as a darker sibling to the original 1965 Vivara. Crafted by François Demachy, Nathalie Gracia‑Cetto and Marie‑Aude Couture Bluche, the trio sought to translate Pucci’s kinetic prints into a green‑floral portrait that captures Mediterranean light at twilight. The name hints at the night‑kissed gardens of the Italian Riviera, where almond‑sweet amaretto meets crisp bergamot, setting the stage for a scent as vivid as a runway print.
If this were a song
Community picks
Dreams
Fleetwood Mac
The Beginning
Vivara Black Edition arrived in 2007 as a darker sibling to the original 1965 Vivara. Crafted by François Demachy, Nathalie Gracia‑Cetto and Marie‑Aude Couture Bluche, the trio sought to translate Pucci’s kinetic prints into a green‑floral portrait that captures Mediterranean light at twilight. The name hints at the night‑kissed gardens of the Italian Riviera, where almond‑sweet amaretto meets crisp bergamot, setting the stage for a scent as vivid as a runway print.
The composition leans on an unusual trio of top notes: amaretto adds a warm, nutty sweetness; bergamot injects a sharp, citrus sparkle; galbanum contributes a sharp green herbaceous bite. This contrast creates a tension between sweet and austere that carries through the heart, where jasmine, narcissus and orange blossom bloom, before the earthy base of iris, patchouli and vetiver grounds the perfume in a mineral‑rich finish.
The Evolution
The first thirty seconds explode with a bright burst of Calabrian bergamot, its citrus edge cutting through the almond‑sweet veil of amaretto. Galbanum flashes in, adding a raw, green sharpness that feels like freshly cut rosemary. As the opening settles, a lush bouquet of Sambac jasmine, narcissus and orange blossom unfurls, softening the initial bite with a creamy, slightly powdery floral heart. Mid‑day the base emerges: iris lends a soft, violet‑tinged elegance, while patchouli and vetiver lay down an earthy, smoky foundation that clings to skin like warm stone. The drydown lingers for six to eight hours, projecting a moderate sillage that whispers rather than shouts, leaving a lingering trail of green‑earthy sophistication.
Cultural Impact
Since its limited‑edition launch, Vivara Black Edition has become a quiet cult favourite among collectors who appreciate its green‑floral twist on the classic Vivara line. Wearers often cite its distinctive almond‑bergamot opening as a conversation starter, and the fragrance has been highlighted in niche perfume blogs as a standout example of early‑2000s Italian elegance.
The House
Italy · Est. 1947
Emilio Pucci is an Italian fashion house that extends its celebrated legacy of vibrant prints into a line of fragrances. Since its founding in 1947, the brand has translated the kinetic energy of its runway collections into scent compositions that echo the same sense of colour, movement and Mediterranean light. The perfume portfolio, anchored by the iconic Vivara launched in 1965, offers a concise yet expressive range that reflects the house’s dedication to harmony between scent and style. Each bottle carries the unmistakable Pucci logo, linking the olfactory experience to the visual language that has defined the brand for more than seven decades.
If this were a song
Community picks
A breezy Mediterranean afternoon captured in sound, bright guitar riffs, warm piano chords, and a subtle, earthy rhythm that mirrors the fragrance’s green‑herbal heart and earthy drydown.
Dreams
Fleetwood Mac


















