The Story
Why it exists.
Mon Seul Désir emerged from Jul et Mad’s love of storytelling, launched in 2017 under the nose of Stéphanie Bakouche. Inspired by the medieval blend La Dame à la Licorne, the perfume seeks to capture the mystery of a single desire hidden within a jeweled panel. The creators imagined a scent that begins with bright citrus and spice, then unfolds into a deep, animalic heart, echoing the unicorn’s secret allure. The name, French for “my only desire,” reflects that singular, intoxicating focus.
If this were a song
Community picks
Feeling Good
Nina Simone
The Beginning
Mon Seul Désir emerged from Jul et Mad’s love of storytelling, launched in 2017 under the nose of Stéphanie Bakouche. Inspired by the medieval blend La Dame à la Licorne, the perfume seeks to capture the mystery of a single desire hidden within a jeweled panel. The creators imagined a scent that begins with bright citrus and spice, then unfolds into a deep, animalic heart, echoing the unicorn’s secret allure. The name, French for “my only desire,” reflects that singular, intoxicating focus.
Choosing nutmeg, pink pepper and mandarin orange gives the opening a warm, peppery sparkle that feels like a sunrise over an ancient chapel. The heart’s coriander and osmanthus add an aromatic green‑floral nuance, while oud injects a smoky, animalic depth reminiscent of polished wood in a vaulted nave. This juxtaposition of bright spice and dark resin creates a tension that mirrors the painting’s blend of innocence and hidden sensuality.
The Evolution
At first spray, mandarin orange bursts forward, sharp as a fresh‑squeezed slice, instantly lit by nutmeg’s sweet warmth and pink pepper’s electric bite. Within ten minutes the citrus recedes, leaving a fragrant spice cloud that tingles the nose. The heart awakens as coriander’s green pepperiness mingles with osmanthus’s apricot‑like bloom, while a whisper of oud slides in, adding a smoky, animalic richness that feels like polished leather being brushed. As the perfume settles, the base asserts itself: leather unfurls like a well‑worn jacket, amber glows warm, benzoin softens the edges with a vanilla‑honey glaze, guaiac wood adds dry, smoky wood, and musk rounds everything with a subtle animalic veil. The drydown lingers for eight to ten hours, the leather‑amber trail lingering on clothing long after the skin’s warmth fades, leaving a quiet, confident echo that invites a second glance.
Cultural Impact
Since its 2017 debut, Mon Seul Désir has been noted for its bold leather‑spice character, earning a place alongside niche staples like Crème de Cuir and African Leather. Wearers often cite its confident sillage as a signature for evening outings, while its animalic oud draws admiration from collectors seeking depth. The fragrance has sparked online discussions about the balance of citrus brightness with dark leather, cementing its reputation as a modern classic in the unisex leather niche.
The House
France · Est. 2012
Jul et Mad Paris is a Paris‑based niche perfume house that emerged in 2012 from the partnership of Romanian entrepreneur Madalina Stoica and French businessman Jules Blanchard. The brand’s name condenses their first names—Jul and Mad—into a concise label that signals both personal intimacy and a French setting. From its first launch, the house has offered a line of distinct fragrances that read like short stories, each anchored by a clear scent signature and presented in understated glass vessels. The collection has grown steadily, with releases ranging from the floral Amour de Palazzo (2012) to the recent Lys Nobilis (2022), and the brand now ships to a global community of scent enthusiasts who value narrative depth over trend‑driven hype.
If this were a song
Community picks
A smoky jazz bar at midnight, with a bright trumpet opening that fades into a deep, velvety saxophone and the steady thrum of a double‑bass.
Feeling Good
Nina Simone



















