Karuna (กรุณา).

Karuna, meaning “kindness” in Thai, was born from Prin Lomros’s childhood memories of Songkran celebrations at his elder brother’s pharmacy‑adjacent temple in southern Thailand. The scent captures the incense‑laden air, the spice‑rich herbs surrounding the shrine, and the warm hospitality of the family home. Launched in 2022, the fragrance translates those vivid moments into a composition that balances bright citrus, aromatic spices and a daring animalic base, embodying the house’s narrative‑driven philosophy.

Unlike many floral‑animal blends, Karuna layers camphor and turmeric alongside citrus, creating a crisp, medicinal edge that never feels clinical. The heart’s champa, ylang‑ylang and tuberose echo temple gardens, while the inclusion of civet adds a raw, sensual depth rarely paired with such bright openings. This contrast makes the perfume feel both ceremonial and intimately personal.

At first spray, aldehydes and tangerine flash bright, while camphor and basil cut through with a clean, almost medicinal snap. Within ten minutes the aromatic spice trio of cumin, coriander and turmeric settles, giving way to the floral surge of champa, ylang‑ylang, tuberose and jasmine sambac that feels like a temple garden in full bloom. As the heart fades, the base emerges: civet’s animalic bite intertwines with frankincense, myrrh and benzoin, while sandalwood, patchouli and oakmoss lay a warm, resinous foundation. The amber‑rich drydown lingers for eight to ten hours, leaving a subtle, lingering warmth that whispers long after the initial incense has softened.

Karuna draws on Thailand’s rich aromatic traditions, where citrus and spice have long been used in ceremonial and daily life. The blend’s tangerine and orange blossom echo the bright markets of Bangkok, while camphor and basil reference ancient herbal remedies. By pairing these notes with turmeric and blackcurrant, the fragrance bridges modern perfumery with the country’s culinary heritage, offering wearers a sensory reminder of Thai hospitality and the vibrant energy of its festivals. This cultural dialogue makes the perfume more than a scent; it becomes a subtle celebration of Thailand’s evolving identity, resonating with both locals and global enthusiasts who appreciate authentic regional influences.