The Story
Why it exists.
Named after the delicate yellow‑white mimosa that lines coastal promenades, Fleur de Mimosa was conceived by & Other Stories to translate that breezy floral optimism into scent. The brief landed on perfumer Jérôme Epinette, whose 2015 launch paired the flower’s soft powdery aura with a crisp Mediterranean opening of bergamot, blackcurrant and almond. The brand’s editorial‑driven DNA, mixing fashion storytelling with accessible luxury, shaped a fragrance meant to feel like a sun‑kissed stroll through a spring market.
If this were a song
Community picks
Bloom
ODESZA
The Beginning
Named after the delicate yellow‑white mimosa that lines coastal promenades, Fleur de Mimosa was conceived by & Other Stories to translate that breezy floral optimism into scent. The brief landed on perfumer Jérôme Epinette, whose 2015 launch paired the flower’s soft powdery aura with a crisp Mediterranean opening of bergamot, blackcurrant and almond. The brand’s editorial‑driven DNA, mixing fashion storytelling with accessible luxury, shaped a fragrance meant to feel like a sun‑kissed stroll through a spring market.
What makes the composition stand out is the juxtaposition of a fruit‑sharp trio at the top with a richly powdery heart. Almond adds a nutty sweetness that softens the citrus, while blackcurrant injects a subtle tartness that mirrors the mimosa’s natural acidity. The addition of heliotrope and nutmeg gives a creamy, slightly spicy undertone, bridging the floral bloom to the warm, woody base of amber, cedar and musk.
The Evolution
At first spray, the almond‑tinged bergamot flashes bright, instantly recalling a freshly peeled orange under a clear sky. Within minutes the blackcurrant’s juicy bite surfaces, adding a playful edge that nudges the composition forward. The heart unfurls next: mimosa’s honeyed, powdery petals mingle with jasmine’s crisp white bloom and heliotrope’s soft, almost caramel nuance, while nutmeg whispers a gentle spice that prevents the scent from feeling saccharine. As the perfume settles, the base emerges, amber glows amber‑gold, cedar grounds the blend with dry timber, and musk wraps everything in a velvety veil that lingers on skin for the full 4‑6 hour window, leaving a faint, comforting trail that feels like a quiet afternoon after the rain.
Cultural Impact
Since its 2015 debut, Fleur de Mimosa has become a spring staple among the brand’s community, praised for its approachable yet sophisticated floral‑fruit blend. Wearers often cite its ability to transition from casual brunch to office without losing character, positioning it as a go‑to scent for those who appreciate a modern take on classic yellow‑floral perfume.
The House
Sweden · Est. 2013
& Other Stories is a contemporary fashion label that grew out of the H&M Group’s desire to offer a curated mix of clothing, accessories, beauty and fragrance. The brand opened its first stores in 2013 and now operates in more than 30 countries. In 2022 it introduced a fragrance line that blends the label’s editorial sensibility with the expertise of established perfumers. The collection includes scents such as Perfect Pistachio, Pink Noon, Punk Bouquet and Forest Haze, each presented in sleek glass bottles that echo the brand’s minimalist aesthetic. & Other Stories positions itself as a creative playground where design, storytelling and sustainable practice intersect.
If this were a song
Community picks
A light, breezy track that mirrors the fragrance’s fresh opening and sunny heart, moving into a warm, mellow finish.
Bloom
ODESZA

























