The Story
Why it exists.
Acqua di Giò Profondo was born from a simple question: what lies beneath the surface? Alberto Morillas, the legendary perfumer who created the original Acqua di Giò in 1996, returned to explore the deeper, more mysterious aspects of the ocean. Inspired by the enigmatic allure of the sea's depths, Morillas crafted a fragrance that captures the sensation of diving into crystalline Mediterranean waters, where sunlight fades and the world becomes quieter, more profound.
If this were a song
Community picks
Beyond the Sea
Bobby Darin
The Beginning
Acqua di Giò Profondo was born from a simple question: what lies beneath the surface? Alberto Morillas, the legendary perfumer who created the original Acqua di Giò in 1996, returned to explore the deeper, more mysterious aspects of the ocean. Inspired by the enigmatic allure of the sea's depths, Morillas crafted a fragrance that captures the sensation of diving into crystalline Mediterranean waters, where sunlight fades and the world becomes quieter, more profound.
Launched in 2020, Profondo arrived at a time when the world needed freshness and escape. It built upon the legendary status of its predecessor while forging its own identity. The deep blue gradient bottle reflects this evolution, darker and more intense than the original. The fragrance became an instant success, proving that the aquatic genre still had room for innovation three decades after the original revolutionized men's perfumery.
The Evolution
The journey begins with an almost shocking burst of aquatic freshness, the aquozone note creating an immediate impression of plunging into cool water. As it settles, the aromatic heart emerges, lavender and rosemary evoking sun-drenched Mediterranean hillsides. The true magic happens in the drydown, where mineral amber creates an abstract, stony warmth that feels both ancient and thoroughly modern. What starts as a splash becomes a signature, evolving from energetic freshness to confident, clean masculinity.
Cultural Impact
Profondo has become a modern aquatic staple among young professionals seeking a versatile signature scent. It proves the aquatic genre still has room for thoughtful evolution when executed by master perfumers who balance innovation with wearability.
The House
Italy · Est. 1975
Giorgio Armani fragrances translate the house's signature Italian elegance into the world of scent. Known for its sophisticated and timeless character, the brand creates perfumes that feel both modern and classic, enhancing the wearer's personality rather than overpowering it. It's the olfactory equivalent of a perfectly tailored, unlined jacket: effortless, confident, and impeccably constructed.
The Creator
Alberto MorillasGiorgio Armani launched Acqua di Giò in 1996, creating one of the most iconic men's fragrances of all time. Profondo, released in 2020, represents a modern reinterpretation of that legendary aquatic DNA, diving deeper into the oceanic theme with sophisticated mineral and aromatic notes that feel both timeless and contemporary.
If this were a song
Community picks
This fragrance needs something as effortlessly cool and aquatic as it is. Think gentle waves, open windows, sun on water. A soundtrack for the man who doesn't try too hard.
Beyond the Sea
Bobby Darin





















