The Story
Why it exists.
The beginning
Jaws arrived in 2025 as an officially licensed collaboration with Universal Studios and Amblin Entertainment. But this fragrance isn't about the predator. It's about the hour before anyone knew one was there: the water flat and endless and deceptively calm. The brief was simple, translate that suspended moment into scent, and the composition reflects it. Aquatic citrus at the surface, sugar kelp drifting beneath, driftwood and ambergris holding the memory long after you've left the beach. Jaws might be the most quietly unsettling one yet.
What separates this from a standard aquatic is the sugar kelp, a note that bridges the gap between sweetness and mineral depth. Driftwood and ambergris in the base aren't just there for warmth; they give the composition a certain presence, something that feels closer to skin than to a bottle. The white musk keeps everything intimate, a whisper rather than a statement. This is the ocean remembered, not recreated. Every material was chosen to capture that specific suspended moment before everything changes.
The evolution
The opening hits like sea spray and citrus, bright, clean, a beach morning in a bottle. The sugar kelp arrives with sweet and mineral qualities, and the sand accord adds warmth beneath the surface. Then the handoff: ambergris and driftwood take over, the briny water facet staying close to skin while the wood adds quiet depth. White musk settles last, soft, holding the memory of salt on your skin for hours. The sillage stays intimate, the kind that someone has to get close to notice, which feels appropriate for something called Jaws.
Cultural impact
The 2025 launch commemorates the 50th anniversary of Steven Spielberg's 1975 blockbuster. Xyrena's association with Universal Studios and Amblin Entertainment brings cinematic weight to the scent. The marine theme echoes the ocean-bound tension of the original movie while offering a wearable interpretation of coastal atmosphere. This release expands the house's presence in the licensed fragrance space.

















