The Story
Why it exists.
Califerne was born from Serena Rivera’s vision of a mythical golden island ruled by fierce, beautiful women, a place that feels like California’s sun‑splashed coast after a surf session. The name hints at that radiant realm, where dune grass sways and the air crackles with ozone. Launched in 2022, the scent captures the thrill of a surfer girl’s Coppertone glow, mixing salty sea spray with a burst of tropical sweetness.
If this were a song
Community picks
Sunset Lover
Petit Biscuit
The Beginning
Califerne was born from Serena Rivera’s vision of a mythical golden island ruled by fierce, beautiful women, a place that feels like California’s sun‑splashed coast after a surf session. The name hints at that radiant realm, where dune grass sways and the air crackles with ozone. Launched in 2022, the scent captures the thrill of a surfer girl’s Coppertone glow, mixing salty sea spray with a burst of tropical sweetness.
Orange blossom and neroli give a bright, citrus‑floral opening that mimics sunrise over the Pacific, while piña colada and a pinch of salt conjure the playful fizz of a beachside cocktail. The heart’s lily and frangipani echo wild coastal blooms, and moss adds a subtle earthiness, grounding the composition. Vanilla and white musk in the base provide a creamy, sun‑warmed finish that lingers like lingering heat on sand.
The Evolution
At first spray, the perfume erupts with a bright, citrus‑floral splash, orange blossom and neroli sparkle like early‑morning light, while piña colada’s coconut‑sweetness and a whisper of salt instantly transport you to a tide‑kissed boardwalk. Within ten minutes the bouquet softens; lily and frangipani unfurl, their creamy petals mingling with a green moss that feels like damp dune grass after a wave recedes. As the day wears on, vanilla and white musk emerge, wrapping the skin in a warm, sun‑baked veil that clings softly to the collar. The woody undertone, though subtle, lingers longest, a quiet reminder of the island’s rugged cliffs, keeping the scent alive for five to six hours on most skin types.
Cultural Impact
Califerne quickly became a touchstone for fans of sun‑driven, narrative fragrances, often cited as the signature scent of the Golden State Collection. Its coastal vibe resonates with West‑coast creatives, and it’s frequently mentioned in forums as the go‑to summer‑day perfume that feels both playful and grounded.
The House
United States · Est. 2020
There/Then is a niche fragrance house that emerged in the early 2020s with a focus on narrative‑driven scents. The brand releases limited‑edition collections that pair olfactory storytelling with visual art, inviting wearers to experience a moment rather than a mere fragrance. Its 2022 lineup – Wylde X Keanna Miller, Ironwood, Hummingbird Sage, Matilija Poppy, Califerne and Lemonade Berry – showcases a range that moves from bright citrus to deep woods, each anchored by a clear concept. By keeping production small and collaborating with creators outside the traditional perfume world, There/Then positions itself as a laboratory for scent experiments that feel both personal and adventurous.
If this were a song
Community picks
Califerne feels like a sunrise surf session, bright, breezy, with a warm afterglow. The primary track captures that laid‑back coastal vibe.
Sunset Lover
Petit Biscuit










