Rachel Latimer
Rachel Latimer spent over a decade building her craft before founding DANE Fragrance. She worked at The Perfumer's Workshop, developing her nose through years of hands-on formulation before launching her own studio. In 2020, she opened DANE Fragrance from Oakland, later relocating to Ukiah, California to be closer to family. Her work bridges experimental design with wearable perfumery, earning her an international clientele spanning Turkey, Kuwait, and Vanuatu. She runs two ventures, DANE Fragrance for consumers and DANE Labs for professional training, and mentors emerging scent designers through her instructional work. Her independent approach prioritizes depth and personal resonance over trend cycles.
The hits
Notable creations
The signature
How Rachel composes
Latimer gravitates toward unusual raw materials and complex layering that reveals different facets across skin. Her compositions often feature resinous and woody bases paired with unexpected florals, creating fragrances that feel both crafted and alive. She favors restraint over excess, building perfumes that unfold gradually rather than announce themselves.
Philosophy
What drives Rachel
Latimer resists the performative aspects of the fragrance world. She values scent as a form of expression that endures beyond trend cycles and sees her role as a guide for clients discovering their own olfactory language. She mentors emerging designers and believes the most compelling fragrances are those that surprise and reward sustained attention.
The houses
Maisons Rachel composes for
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