The Story
Why it exists.
For The Merchant of Venice's Venezia & Oriente collection, Violaine Collas chose Gyokuro as the subject, not as a nod, but as the actual point. Gyokuro means 'jade dew.' The name describes what happens when shaded tea leaves release their color: a luminous, almost otherworldly green. That image, that specific quality of cool, contained light, became the fragrance's mandate. The accord unfolds with an almost translucent quality, like morning light filtered through jade. There's a vegetal freshness that carries weight, not the bright, ephemeral quality of typical green tea, but something deeper and more intentional. The scent captures a sense of cool clarity that feels deliberate, each element working in concert to produce a result that avoids the ordinary.
If this were a song
Community picks
Midnight City
M83
The Beginning
For The Merchant of Venice's Venezia & Oriente collection, Violaine Collas chose Gyokuro as the subject, not as a nod, but as the actual point. Gyokuro means 'jade dew.' The name describes what happens when shaded tea leaves release their color: a luminous, almost otherworldly green. That image, that specific quality of cool, contained light, became the fragrance's mandate. The accord unfolds with an almost translucent quality, like morning light filtered through jade. There's a vegetal freshness that carries weight, not the bright, ephemeral quality of typical green tea, but something deeper and more intentional. The scent captures a sense of cool clarity that feels deliberate, each element working in concert to produce a result that avoids the ordinary.
The heart of this fragrance centers on the Gyokuro material, supported by lotus and tuberose, two white florals that echo the tea's cooler register without competing. The florals bring a delicate, almost translucent quality to the composition, their presence felt more as atmosphere than as explicit floral notes. The lotus adds a faint aquatic nuance, while the tuberose contributes a subtle creaminess that rounds the heart without overwhelming it. Without these supporting elements, the composition would read as thin.
The Evolution
The opening hits crisp and clean, neroli, black pepper, a suggestion of tropical fruit that reads more aromatic than sweet. The black pepper keeps the neroli honest, preventing it from turning soapy and adding a structural sharpness that defines this phase. The fruity suggestion appears as a nuance beneath the surface rather than a dominant character, contributing depth without sweetness. As the fragrance progresses, the Gyokuro accord emerges with increasing presence, its vegetal depth becoming more pronounced. The lotus and peach arrive together, lifting the composition slightly without disrupting its core character. The tuberose shows up next, pulling the fragrance toward something richer and almost creamy, a warmth that counters the cooler tea note. That's when the ambergris surfaces, a mineral, slightly salty backbone that prevents the florals from becoming too heady.
Cultural Impact
The Venezia & Oriente collection extends the brand's narrative eastward, exploring connections between Italian perfumery traditions and Eastern raw materials. The Gyokuro accord sits at the center of this exploration, representing a meeting point between two distinct olfactory cultures. The choice of this particular material speaks to a broader interest in Japanese tea traditions within contemporary luxury perfumery. The collection positions itself as part of a continuing dialogue, one that draws on historical exchanges between East and West without claiming direct historical specificity for this particular fragrance.
The House
Italy · Est. 2013
The Merchant of Venice translates the city’s centuries‑old perfume trade into contemporary scent collections. Founded in 2013 by the Vidal family, the house operates from a workshop overlooking the Grand Canal. Each fragrance references a facet of Venetian life – from the spice‑laden markets of the Rialto to the quiet canals at dusk. The line balances natural absolutes with modern accords, offering both men’s and women’s editions that feel rooted in history yet wearable today. Notable releases include Oud Illusion (2017), a smoky tribute to the city’s glass furnaces, and Neroli Marocco (2022), a bright nod to the Mediterranean trade routes that once fed Venice’s markets.
If this were a song
Community picks
Cool and crystalline. Like morning light through shoji screens, the calm before the day demands anything. Gyokuro smells like the pause between things: green tea, white florals, a mineral backbone that keeps it honest. It doesn't ask for attention. It rewards attention.
Midnight City
M83

















