Heritage
A house, in its own words
Simimi Scents emerged from Barcelona's niche fragrance scene, though the precise founding year remains unclear from available sources. The brand's identity carries distinct French influences despite its Spanish base, a duality reflected in both its creative direction and the classical structures of its perfume compositions. According to available information, the founder operates with a self-directed approach to perfumery education, working through raw materials and molecular structures to build formulations with precision and purpose. The house released its initial collection in 2016, featuring multiple fragrances including Rêve de Sisa, Mémoire d'Anna, Blanc d'Anna, Espoir de Zhang, Blanc de Sisa, Esprit de Candela, Blanc de Zhang, and Grâce de Klavdia. A subsequent release, Folie de Marguerite, followed in 2017. The brand's presence on social media platforms indicates ongoing engagement with a fragrance community, though detailed historical documentation about the founder's background or previous experience in the industry remains limited. The house appears to maintain a deliberately small catalog, suggesting a focus on considered creation rather than volume production.
The philosophical core of Simimi centers on the intersection of scent and recollection. The brand's self-description, 'The Scent of Memories,' indicates a deliberate attempt to create fragrances that function as aromatic anchors to personal histories and emotional experiences. This approach positions the brand closer to artistic perfumery than commercial fragrance design, where scent becomes a medium for narrative rather than simply a pleasant accessory. The founder's publicly stated approach emphasizes learning and intentionality, rejecting what they describe as guesswork in favor of systematic understanding of raw materials and molecular behavior. This methodology suggests a perfume house that values technical comprehension alongside creative expression. The naming convention of the fragrances, which draw exclusively from personal names, reinforces the brand's thematic focus on individual identity and personal narrative. Each fragrance title appears to signal a specific character or memory, inviting wearers to construct their own associations.