The Story
Why it exists.
The beginning
Third Date joined Side Story's lineup in 2022, created by Jacques Chabert and Argeville. The brief came to Chabert through a green, floral, and lightly chypre lens, and the translation needed to land a very specific emotional register: not the nervous opening of a first date, not the settled comfort of long familiarity, but the particular confident warmth that arrives somewhere in between. One source snippet ties the composition to the phrase "new love," which gives a directional hint without overdetermining the read. The juice itself reads as confident and sure rather than tentative, a scent that assumes interest rather than seeking it. What makes the construction worth pausing on is how minimal it is on paper and how full it feels in practice.
What's structurally interesting here is how lean the composition stays. Two top notes, two heart notes, two base notes, a total that would read as minimal on paper but reads as dense on skin. Plum and ginger open with a fruit-and-heat duet that skips the usual citrus overture, plunging straight into warmth. The patchouli and tuberose in the center take that warmth into territory that's earthy rather than sweet, powdery rather than floral-loud. The musk and vanilla base then anchors everything in something skin-close and edible at once. Six ingredients, no filler, each one earning its keep.
The evolution
On skin, the opening belongs to the plum. It comes in juicy but quickly darkens, the fruit reading more as impression than ingredient, more like the memory of plum than the fruit in hand. Ginger cuts through that sweetness with a clean, almost peppery heat, the kind that warms without burning, that registers as sensation rather than sting. As the composition moves into its middle phase, the tuberose makes its entrance, and the version on display here is the whitest, creamiest reading of the flower: no indolic sharpness, no rubbery undercurrent, just a dense floral hush that clings to the patchouli laid underneath. That patchouli is the dry, cocoa-leaning variety rather than the earthy-dank one, which keeps the heart from tipping into outright darkness and instead holds the whole arrangement in something warm, almost edible.
Cultural impact
Third Date sits inside Side Story's growing catalog of scene-based fragrances, a collection that names its bottles after moments rather than after the olfactive families they belong to. The approach itself is part of a broader current in niche perfumery where brands trade the vocabulary of genre for the vocabulary of situation, asking the wearer to think in terms of occasions and atmospheres rather than in the older categories borrowed from early twentieth-century French perfumery.
The House
Side StorySide Story Parfums is a fragrance house that transforms fleeting moments into wearable memory. Founded by hotelier Muj Rana, the brand draws from the sensory language of hospitality, creating scents that recall specific times of day, social encounters, and atmospheric vignettes. The collection includes Pillow Talk, 4PM Matinée, Sunday Service, Hotel Lobby, Road Trip, and Third Date, each named after a narrative scenario rather than a traditional olfactory family. Based around Grasse, Provence, Side Story pursues a farm-to-fragrance model that prioritizes traceable, clean botanical origins alongside independent artisan production. The brand positions itself at the intersection of memoir and luxury, inviting wearers to complete their own story with each fragrance.
The Creator
Jacques ChabertJacques favors a structured, layered approach that begins with a clear top‑note theme, often built around citrus or aromatic herbs. He then weaves in heart ingredients such as jasmine, rose or spice, before anchoring the composition with deep bases of amber, leather or woody r…




























