The Story
Why it exists.
The beginning
The To Be collection has always been about possibility, about the version of yourself you could become. Hyperverse pushes that idea further, into virtual space, digital frontiers, the place where the physical and the imagined blur together. Launched in 2025, it takes Police's street-earned Italian confidence and applies it to the moment we're actually living in: hybrid, accelerated, online and offline at the same time. The name says it all, hyperverse, not just beyond, but multiplied.
The note structure earns its name. Italian clementine and lemon open with the brightness of a screen switched on, immediate, demanding, unmistakably present. Pink pepper adds a synthetic edge that feels less like nature and more like signal. Then the caramel arrives, and that's the twist: warm, sweet, human, pulling the composition back from pure digital into something you can actually live in. The heart holds geranium for a green floral lift, plus Mugane, a trademarked material that suggests the perfumer's signature on this work. The base, patchouli, vetiver, woods, is where it settles, grounded and lasting.
The evolution
The opening hits within seconds. Citrus brightness floods the top, pink pepper prickling underneath like a current you can almost hear. This phase lasts thirty minutes, maybe forty-five, before the caramel begins to assert itself, soft at first, then undeniable, wrapping the sharpness in something warmer. The geranium keeps it from becoming dessert; there's a green cut that prevents total sweetness. By the second hour, the drydown takes over. Patchouli and vetiver arrive together, earthy and dry, with the woody base giving the whole thing texture. This phase lasts. Four to six hours on most skin, with moderate sillage, it announces itself, then stays close. What lingers on clothes the next day is that woody drydown, quieter but unmistakable.
Cultural impact
To Be Hyperverse lands at a moment when masculine fragrance is being redefined by a generation that grew up on streetwear, social media, and a blending of luxury with accessibility. The Police brand has long occupied the intersection of Italian heritage and urban edge, and the 2025 To Be collection pushes that identity further. Hyperverse as a name suggests digital crossover, a fragrance that exists across multiple worlds, matching how consumers now move between online and physical spaces without friction. The sweet-spicy Caramel-forward composition reflects a broader trend in contemporary perfumery where traditional gender signposting has dissolved, appealing equally to those who want warmth and sweetness without stigma.












