The Story
Why it exists.
The beginning
Moro Dabron, the London design partnership behind Of Gardens, approaches fragrance the same way they approach interiors: as objects that shape experience. Their name, Of Gardens, deliberately echoes Francis Bacon's 1625 essay 'Of Gardens,' which celebrated the garden as humanity's greatest pleasure. Julie Pluchet translated this spatial thinking into scent, treating each material not as decoration but as structure. Bergamot and lemon establish the garden as a place of light and clarity, while jasmine and tuberose add the dense, living warmth of growing things. The result feels less like a perfume and more like a room you want to inhabit.
Julie Pluchet's choice of materials reflects a specific philosophy about gardens: not as wild places, but as curated ones. Bergamot and lemon evoke the formal citrus groves of Renaissance gardens, their brightness controlled and intentional. Jasmine and orange blossom represent the night-blooming flowers that populate romantic garden imagery, their warmth created through careful cultivation rather than accident. Tuberose, with its creamy intensity, adds a touch of the exotic, the garden as a place of pleasure and indulgence. Musk and sandalwood ground these choices in something ancient and enduring, the idea that gardens have always been spaces where humanity attempts to control and preserve beauty.
The evolution
Of Gardens begins the moment it touches skin. Bergamot and lemon create an opening so bright it almost stings, a sharp citrus clarity that feels like morning sun through a window. Neroli softens this almost immediately, threading a cool floral note through the brightness. Over the next thirty minutes, jasmine emerges from beneath the citrus, its warm, slightly indolic character adding depth. Orange blossom joins shortly after, its waxy honeyed quality amplifying the floral richness. Tuberose arrives last in the heart phase, a creamy, slightly narcotic presence that makes the florals feel lush and full-bodied. As the citrus fully recedes, the drydown takes over. Musk wraps the remaining florals in a clean, skin-like embrace, while sandalwood builds a creamy wooden foundation. The fragrance settles into something quiet and intimate, a garden at dusk rather than at noon.
Cultural impact
Framed as an ode to Francis Bacon’s essay, Of Gardens quickly became a reference point for garden‑inspired modern perfumery, praised for marrying literary heritage with a clean, unisex scent. Wearers note its ability to feel at home in both spring picnics and winter lounges, positioning it as a versatile staple that bridges classic garden romance with contemporary minimalism.
