The Story
Why it exists.
The beginning
Memo Paris designed The Flying Collection exclusively for Harvey Nichols. Siberian Golden Woods arrived in 2019 under perfumer Sophie Labbé, a study in restraint. The name tells you everything: the vast, cold expanse of Siberia, and the golden warmth of woods found within it. Not a literal landscape fragrance. Something felt instead, the discovery of warmth in an unforgiving place. Labbé built it from three materials only: sesame, vetiver, sandalwood. That minimalism wasn't a limitation. It was the point.
Three notes. That simplicity reads as a statement now, when most fragrances arrive overstuffed. But sesame as a top note is genuinely unusual, it gives the opening a warm, nutty richness you'd expect from a drydown, not the first impression. Vetiver in the heart brings its characteristic green, earthy quality without any of the harshness some associate with it. And sandalwood as the base anchors everything in creamy, lasting wood. The real achievement is how these three materials hold together, each one earns its place, none of them fights for attention. It's a composition that trusts the wearer to notice what's there rather than shouting to be found.
The evolution
The opening hits cool and clean, Siberian, in fact. Mineral air, a slight bite. This phase lasts maybe twenty minutes before sesame begins its slow takeover. Warmth spreading through cold. The transition isn't dramatic, it happens quietly, like sunlight moving across a frozen lake. By the time vetiver arrives, the composition has already shifted from cold to something more complex, more human. The vetiver doesn't compete with the sesame warmth; it sits alongside it, adding green depth without cooling things down. Then sandalwood softens everything into the drydown, creamy, woody, intimate. This phase lasts. Six to eight hours on most skin. The next morning, there's a faint warmth at the wrist, something almost skin-like but better.
Cultural impact
Siberian Golden Woods arrived as part of The Flying Collection, a series Memo Paris designed exclusively for Harvey Nichols. The collection leaned into the house's travel philosophy while narrowing focus, fewer materials, more intention. Wearers who find it tend to find it hard.























