The Story
Why it exists.
Agua 44.2 emerged in 2019 as a limited‑edition scent tied to Loewe’s environmental pledge. The name references the 44,200 bottles produced, each supporting a European beach‑cleanup project. In‑house perfumer Nuria Cruelles Borrull designed the fragrance to capture the crisp clarity of Mediterranean sunlight on water, blending bright citrus with marine green tones. The launch reinforced Loewe’s commitment to craft that respects nature.
If this were a song
Community picks
Sunset Lover
Petit Biscuit
The Beginning
Agua 44.2 emerged in 2019 as a limited‑edition scent tied to Loewe’s environmental pledge. The name references the 44,200 bottles produced, each supporting a European beach‑cleanup project. In‑house perfumer Nuria Cruelles Borrull designed the fragrance to capture the crisp clarity of Mediterranean sunlight on water, blending bright citrus with marine green tones. The launch reinforced Loewe’s commitment to craft that respects nature.
The citrus duo of yuzu and kumquat mirrors the sharp, sun‑lit zest of Spanish orchards, while lotus and lily of the valley evoke fresh blossoms that drift over a tide‑kissed shore. Seaweed, matcha tea and white musk form a marine‑green base that feels like a quiet tide receding, leaving a subtle, lingering freshness. This combination reflects Loewe’s blend of Spanish vitality and German precision, turning a simple scent into a miniature seascape.
The Evolution
The opening hits like a splash of sunrise citrus, yuzu’s bright zing colliding with kumquat’s tart sparkle, instantly charging the air with clean electricity. Within minutes the heart unfurls: lotus petals and lily of the valley bloom, softening the sharp top with a watery floral veil that feels like a garden perched on a pier. As the fragrance settles, seaweed’s mineral edge merges with matcha tea’s green smoothness, while white musk cushions the finish. The drydown lingers like a calm tide, a whisper of marine green that stays on skin for the remainder of the day, offering a subtle, lingering freshness that never overwhelms.
Cultural Impact
Agua 44.2 was released as a limited run of 44,200 bottles, each funding Loewe's annual European beach‑cleanup initiative. The eco‑focused launch resonated with environmentally‑aware consumers, positioning the scent as a small act of stewardship wrapped in luxury. Its marine‑green profile quickly found a niche among fans of crisp, coastal fragrances, and the project reinforced Loewe’s image as a house that marries artisanal heritage with contemporary responsibility.
The House
Spain · Est. 1846
Loewe stands apart as a Spanish luxury house with a German soul. Founded in Madrid in 1846 by a collective of leather craftsmen, the brand took its name when German merchant Enrique Loewe Roessberg arrived in 1872 and unified operations under his banner. Today, under creative director Jonathan Anderson since 2013, Loewe channels its obsessive dedication to craftsmanship into a distinctive perfumery program led by in-house perfumer Nuria Cruelles, one of the few female noses heading a major fragrance house. The result is perfumes rooted in Spanish vitality, artisanal tradition, and an uncompromising pursuit of quality.
If this were a song
Community picks
A breezy, sun‑lit soundtrack that mirrors the fragrance’s crisp citrus opening and calm marine finish. The primary track captures the bright lift, while the supporting songs deepen the relaxed, seaside vibe.
Sunset Lover
Petit Biscuit


















