The Story
Why it exists.
The beginning
Paris Et Moi arrived in 2016 from JAFRA, a fragrance house with a long-running catalog shaped around wearable, feminine warmth. The brief was simple: create something that feels both inspired and easy to reach for. Philippine Courtière is listed as the perfumer behind the composition. The name says it all. Paris, but filtered through "me." Not a postcard. Not a tourist's impression. A personal, edible memory of the city, the one you carry home in a tin.
The composition is a three-note architecture, and every ingredient earns its place. Mara des Bois strawberry anchors the top, a French-grown variety with a reputation for intensity in its fruit character. At the heart, a rose macaron accord, a confectionary note that draws on the floral element found inside ganache fillings. The base is woody but soft. It's a gourmand without the heavy sweetness. The strawberry does the sugar work. The rose does the elegance. The woods keep everything grounded.
The evolution
The first 20 minutes are pure Mara des Bois, bright, ripe, almost dewy. It reads like a bowl of strawberries on a marble counter, cold from the market, not yet sliced. The sweetness feels lifted and natural, the kind of fruit impression that suggests morning light more than candy display. Around the 45-minute mark, the rose macaron arrives. This is where the composition becomes something more grown than the opening suggests. The rose brings a soft, powdery dimension that reframes the fruit, pulling it toward dessert territory without ever crossing into syrup. The strawberry and rose meld into a single creamy sweetness that sits close to the skin. By hour two, the woods begin their quiet work. The sweetness doesn't vanish; it gets warm. The macaron becomes the memory of a macaron.
Cultural impact
Paris Et Moi stakes out a recognizable place in the gourmand fragrance conversation. Its macaron accord carries a Parisian sensibility, borrowing the visual shorthand of a pastel pâtisserie window and translating it into a wearable composition. The rose-and-strawberry pairing has become a familiar move in modern gourmand perfumery, a way to bridge fruity sweetness with floral refinement, and Paris Et Moi leans into that tradition without overcomplicating it. The result reads as approachable and unpretentious, the kind of scent that feels at home in a daily routine rather than reserved for special occasions.












