The Story
Why it exists.
The beginning
Par Plaisir takes its name from a 1975 song by France Gall. The title carries a sense of pleasure and spontaneity, a name that feels at once lighthearted, expressive, and personal. Folia Paris's fragrance is built around mango, ylang-ylang, jasmine, and vanilla, a compact combination of fruit, floral, and sweet notes. The perfumer is Emna Doghri. Mango gives the composition its opening brightness, while ylang-ylang and jasmine shape the floral center. Vanilla gives the fragrance a soft, rounded base. Together, the notes create a floral-fruity gourmand with a playful character. The result is direct and appealing, with a sweetness that sits alongside the more fragrant heart. Par Plaisir feels like a fragrance for enjoying the moment, expressive without needing a grand justification.
The note list is led by mango, joined by ylang-ylang and jasmine at the heart, and grounded by vanilla. Mango supplies the fruit impression, lending a bright, tropical quality to the opening. As the fragrance develops, ylang-ylang and jasmine introduce a floral dimension. Jasmine brings a recognizable floral character, while ylang-ylang adds its own distinctive yellow, softly rounded presence. The combination creates a contrast between juicy fruit and white floral notes, giving the composition more depth than a simple fruit scent.
The evolution
Par Plaisir begins with the brightness of mango, where the fruit note gives the fragrance an immediate tropical character. The opening can read as juicy and sunny, setting up the floral notes that follow. Ylang-ylang and jasmine then reshape the composition, moving it away from a purely fruity impression. Jasmine contributes a soft floral layer, while ylang-ylang adds a rounded, yellow note that works alongside it. Together, they create the central floral-fruity character of the fragrance. Vanilla supplies the base notes, adding sweetness and a smooth finish beneath mango and the florals. As the scent wears, the balance comes from the way these different note families interact: fruit at the top, flowers in the middle, and vanilla underneath. The composition remains easy to read while offering several distinct points of emphasis.
Cultural impact
Par Plaisir can be read through the role fragrance plays in expressing mood and personal style. Its mango note introduces a tropical fruit impression, while jasmine and ylang-ylang bring a floral center. Vanilla adds sweetness and a familiar soft base beneath them. Together, these notes create a floral-fruity gourmand profile built around contrast: fruit against flowers, brightness against sweetness, and a floral heart grounded by vanilla. The fragrance is not tied to one specific tradition in its name or presentation.
The House
Folia ParisFolia Paris is an independent French perfume house founded by Dahmane Ouafi and launched in February 2026. Based in Paris, the house builds its fragrances around stories drawn from nature, places, history and literature. Its debut collection includes La Pointe Courte, Amphitrite, Well of Love, Clelie, Anglet, Chambord and Par Plaisir, with La Pointe Courte presented as an Eau de Parfum. The brand has also been described as targeting younger consumers with an accessible approach to niche perfumery.
The Creator
Emna DoghriDoghri's signature style bridges two worlds: the heritage of fine French perfumery she absorbed at Cinquième Sens and the sensory abundance of her North African upbringing. She describes her own approach as modern with baroque touches, meaning she favors clean, legible structu…
