The Story
Why it exists.
The beginning
Vogue turned 125 in 2017. To mark the milestone, the magazine partnered with Comme des Garçons Parfum on its first-ever fragrance. Not a limited-edition gimmick, a serious collaboration with real creative intent. The brief: translate the essence of a fashion magazine into scent. Glossy pages. Fresh ink. The weight of an issue you've been waiting for. Christian Astuguevieille, CdG Parfum's Creative Director, described the process as a real pleasure, a chance to build something none of the usual fragrance formulas could deliver.
What makes Vogue 125 unusual is the opening. Instead of bergamot or lemon, it reaches for an instant film accord and 2-acetylfuran, materials that smell like developing fluid, like a darkroom, like a Polaroid held up to the light. The choice is deliberate: this is a fragrance about memory, about analog nostalgia in a digital age. The lily of the valley in the heart isn't the sweet commercial version. It's cool, green, slightly synthetic, a CdG interpretation that smells like nothing you've worn before. The ink and tuberose add an editorial sharpness that keeps the florals from going soft.
The evolution
The instant film accord opens sharp. Chemical. A little unsettling if you're not expecting it. That developing-fluid jolt fades within minutes, replaced by lily of the valley that arrives cool and green, not the sweet muguet from mainstream fragrances, but something with more edge. Ink and tuberose move through the heart, lending an editorial quality. Then the drydown: Haitian vetiver and leather warmed by cashmeran. Clean. Confident. The kind of finish that lingers close to the skin rather than announcing itself across the room. On fabric, the cashmeran holds longer. On skin, expect 6 to 8 hours before the leather finally settles into something quiet.
Cultural impact
Vogue 125 arrived in 2017 as a collaboration between two cultural institutions: the world's most influential fashion magazine celebrating 125 years, and a fashion house that has consistently treated fragrance as art. The unusual note choices, instant film accord, 2-acetylfuran, reflect a brand willing to make wearers work for their pleasure. Community reception splits between those who appreciate the cool intellectual edge and those who find the industrial quality too polarizing.




















