The Story
Why it exists.
The beginning
Another Rose 回音 emerged in 2024 through the nose of Jean-Louis Sieuzac. Its name carries the Chinese word for echo, 回音, and comes from Chiharu Shiota's first solo exhibition in Southwest China, Another Planet. Sieuzac frames the rose through incense, cypress, cinnamon, nutmeg, and vetiver. The rose retains its recognizable floral character, while the surrounding notes introduce green wood, dry spice, resin, and earth. As the fragrance develops, the petals feel less overtly sweet and more textured, with cool incense and cypress lending definition before cinnamon and nutmeg bring warmth. Vetiver settles the composition with a dry, smoky foundation, leaving a fragrance that balances floral delicacy with a darker, more aromatic structure.
The striking part is what surrounds the rose. Frankincense brings a cool, mineral sense of ritual, while cypress pulls the composition toward green, resinous wood. Cinnamon and nutmeg add tactile warmth without making the floral look overtly sweet. They unfold beside the rose with a dry, gently spiced character, sharpening its petals rather than turning them into a simple floral accord. Vetiver then gives the whole arrangement an earthy, smoky base. As the fragrance settles on skin, the rose remains present, but the incense, woods, and spices gradually become more prominent.
The evolution
At first, the rose appears bright and almost buoyant, touched by the cool air of cypress. Frankincense gives the opening a clean, incense-like edge, so it never slips into simple pink-floral territory. As the scent settles, cinnamon and nutmeg bring a low, amber warmth, making the heart feel closer to skin than a bouquet. The floral softness is gradually framed by vetiver's dry, earthy character. As those notes take over, the rose reads less like a polished bouquet and more like a trace woven through the composition. The final hours become woody, aromatic, and quietly smoky, with rose remaining present without dominating the impression. The scent leaves behind a polished trail of spice, resin, and vetiver, dry and rounded at the center, with its woody depth lingering well after the brighter opening has faded.
Cultural impact
Another Rose 回音 connects Chiharu Shiota with Aromag through the title of her first solo exhibition in Southwest China, Another Planet. The fragrance was created by Jean-Louis Sieuzac for Aromag, a Chinese fragrance house active since 2017. Its cultural reference is carried by the bilingual name and by the exhibition that inspired it, while the scent itself is built around rose, incense, cypress, cinnamon, nutmeg, and vetiver. As it develops, cool resinous notes give way to warm spice and a dry, smoky vetiver base.
The House
Aromag 岩兰Aromag (岩兰) stands as China's first independent high-end fragrance house, founded in Shanghai in 2017. The name merges 'aroma' with 'magazine,' nodding to China's scholarly perfume heritage. The brand translates its tagline '馥喻东方' as 'the art of oriental perfumery,' positioning itself at the intersection of cultural authenticity and contemporary luxury. Aromag creates gender-neutral fine fragrances inspired by Chinese cultural origins and aesthetic preferences, inviting those familiar with Eastern culture to experience scents reimagined through a distinctly modern lens. Each fragrance tells a story rooted in oriental sensibility, making Aromag a pioneer in defining contemporary Chinese perfumery.
The Creator
Jean-Louis SieuzacSieuzac favors bold contrasts and an almost architectural precision in his structures. He is drawn to leather, smoke, and animalic materials, and he has a particular talent for balancing warmth against bite—Opium and Bel Ami both illustrate this, pairing rich oriental depth wi…


































