The Story
Why it exists.
Green Rose was born from Aspinal of London’s desire to translate its British garden heritage into scent. In 2024 the house enlisted French‑trained perfumer Serge de Oliveira to capture the crisp air of an English rose garden at dawn. The name reflects the verdant foliage that frames the bloom, while the three‑note collection, Green Rose, Ochre Spice, Musky Fig, marks the brand’s first foray beyond leather into fragrance.
If this were a song
Community picks
Garden Song
Phoebe Bridgers
The Beginning
Green Rose was born from Aspinal of London’s desire to translate its British garden heritage into scent. In 2024 the house enlisted French‑trained perfumer Serge de Oliveira to capture the crisp air of an English rose garden at dawn. The name reflects the verdant foliage that frames the bloom, while the three‑note collection, Green Rose, Ochre Spice, Musky Fig, marks the brand’s first foray beyond leather into fragrance.
Choosing freesia and ozonic accords gives the opening a dewy, almost mineral freshness that feels like morning mist over hedgerows. Pairing that with bergamot adds a citrus lift, while the heart’s rose absolute and jasmine absolute provide a classic English rose depth. The mossy base grounds the composition, echoing the damp earth beneath the garden, and the patchouli and musk lend a subtle, lingering warmth that prevents the scent from slipping away too quickly.
The Evolution
At first spray, freesia bursts forward, sharp as freshly cut stems, while bergamot sparks a bright citrus edge and the ozonic accord spreads a clean, airy veil that feels like a cool breeze through glass. Within ten minutes the rose absolute unfurls, supported by jasmine’s soft silk, creating a lush bouquet that feels both intimate and expansive. As the heart settles, the green foliage recedes, giving way to a moss‑laden drydown; patchouli adds an earthy richness, and musk wraps the composition in a soft, skin‑hugging veil. The base lingers for four to six hours, leaving a faint echo of damp earth and rose‑kissed stone that remains noticeable but never overpowering, perfect for an afternoon stroll through a historic garden.
Cultural Impact
Green Rose signals Aspinal of London’s confident step into niche perfumery, joining the 2024 trio that celebrates English garden motifs. Its crisp opening and mossy drydown have drawn attention from collectors who appreciate a fragrance that feels both contemporary and rooted in tradition. Early buzz notes its suitability for spring outings and understated office wear, positioning it as a modern classic within the brand’s growing scent portfolio.
The House
United Kingdom · Est. 2001
Aspinal of London began as a small leather‑goods workshop in 2001 and has grown into a lifestyle brand that balances British heritage with contemporary design. In spring 2024 the house stepped into perfumery with a three‑note collection—Green Rose, Ochre Spice and Musky Fig—crafted by French artisans and inspired by classic English gardens. The brand’s expansion reflects a steady commitment to quality, understated elegance and a quiet confidence that appeals to collectors and everyday users alike.
If this were a song
Community picks
The fragrance feels like a sunrise over a dewy garden, bright, crisp strings give way to soft, floral piano, ending with earthy, low‑drum resonance that mirrors the mossy drydown.
Garden Song
Phoebe Bridgers





















